"I don’t do great things; I do small things with great love.” – Mother Teresa
After countless days of planning and polishing your event executions, in the end, all that matters is the first impression you set on your attendees when they land on your registration webpages and offcourse how they interact with you on the day-of the event! Your online and on-site check-in processes can set the tone for your entire event experience and help you steal the show…
Hit the jackpot with these 3 crucial do’s and don’ts for your event registrations and check-Ins, and make your event a must-attend.
Do’s: Create the Perfect Event Registration Webpage and Form
Build a sense of urgency by reminding the attendees that your event’s early bird ticket prices would close soon, as shown above! The strongest points on your event registration page would be portrayal of your brand value, showcasing your unique selling proposition, along with relevant numbers and powerful testimonials.
Next comes in the CTA! Your Call-to-Action button could use contrasting colours and be at places in your audience’s immediate line of vision to attract more click throughs. When dealing with tiered ticket pricing strategies, use past attendee data to customize ticketing options. This will impress the attendees and enable them to make their registration decision in one go.
When it comes to your event registration form, keep it mobile-optimized, and simply short and sweet!! Get your attendee nods by initially probing them for only must-have contact information. You can also personalize your registration form or make some form labels as optional to make your event registration process more effective.
What are the Don’ts?
Avoid making your event landing page cluttered – full of long content paragraphs and lots of text! Cut out the fluff to make your attendees convert faster. Also another red flag is the infinite page scrolls - absolutely omit it in case your event’s landing page.
If your event registration form is full of questions, the attendees might leave halfway leaving the registration incomplete. For this reason, remove unnecessary fields that force attendees for information. In addition, it is always wiser to avoid placeholders as well.
Refrain from using fancy fonts for your event registration webpage or your registration form - that are complex for registrants to read and take action.