1.1.c Multiple Buttons, One Action
This message is extremely important: “Don’t ever forget the call to action (CTA) buttons." Your event invitations can only be a success if you use the CTA buttons effectively. To exert the maximum influence, you can place the CTA buttons in three places, which will take the audience to the landing page for registrations. The following are the three places-
1. Email Header 2. Hyperlink in the body text 3. End of the body text
Though this may seem repetitive, the strategy is effective and takes the audience to the one destination you desire for them to reach - the landing page for event registration.
1.1.d Value Proposition
This type of invitation email wastes no time telling the user about the gains they will receive by attending the event. Using numerical values, statistics or any valuable case study references will add value to your email and help the user understand the quality, potential gains and advantages of attending your event. This ultimately leads to the conversion of your audience into event attendees.
For example, we guarantee a 50% increase in your revenue. Join this week’s workshop and we will get you there. Know More
In this way, you can let the reader know immediately about what they will gain directly by attending the event.
1.2 Staying Focused on the Brand
While writing emails for seminars, workshops or events in general, don’t forget that your email is just an extension of your brand and services.
Therefore, ensuring that your brand is correctly and effectively advertised in your event invitation emails is the key to inviting attendees to your event.
The following are some effective email formulating strategies that will keep your brand central in the key takeaways.
1.2.a Remember Us
This is an important technique, as every email should not be just about driving registrations. Yes, the end goal is to convince the audience to attend your event, but creating and building the hype is an essential part of the whole process.
In 2020-2021, many in-person events were either canceled or postponed. Many businesses trying to launch their services in other regions had to halt their plans because of the pandemic. But now, since everything is back on track, reminding your audience that you will resume your events is very important.
Therefore, sending early emails that remind your audience about your event and brand, thereby, instilling the necessary curiosity, plays a key role in getting the attendees to the venue, be it in-person, virtual or hybrid events.
1.2.b Custom GIF
This strategy is very simple. If you want your business and event to stand out and be remembered amongst many other emails that attendees receive, you better be using amazing graphics and creativity.
The audience will be instantly captivated by your message if you customize your brand and message into a creative GIF and use it within your email invitations.
1.2.c Memorable Logo
It is not always necessary to design crafty content and use heavy words to entice your audience. Sometimes graphics are enough to do that.
Ensure that you design a captivating logo for your event and use it while sending event invitation emails. A creative and sharp logo will help in initiating the process of brand recall. You can also use logos on the website landing page of your event.
1.3 Clean and Simple
How would you like it if your emails were constantly overloaded with massive doses of language and content?
In the case of event invitation emails, it is better to keep the content simple and concise to get the message percolated amongst your audience.
Rather than writing an essay, you can relay your message by crafting simple words and phrases which convey the necessary points about your event, brand and business.
According to the statistics, the average open rate for welcome emails is around 82%. You can use this to your advantage and slip in only the necessary information while sending out email blasts.
Note: Remember always to withhold certain information from your audience and use the CTA button to urge them to visit your website.