Hybrid Events

Event Technology: Latest Innovations for B2B Events in 2022

Eventually Learning Team

“It takes as much energy to wish as it does to plan.” – Eleanor Roosevelt


The event management arena is an evolving space. There are newer and better event technology trends evolving with each passing day. Identifying them, understanding them and pursuing to integrate them into your next event successfully is necessary for organizers to be on top of the game.

Let’s look at a compendium of event technology trends that surfaced in 2022 that will help event organizers in the near future:

Podcasts

Podcasts are a great way to engage audiences. The significance of podcasting in the event engagement space is growing gradually as it is a major driving force in audience deliveries. Nowadays, event organizers are integrating podcasts into their event marketing plans. Moreover, podcast broadcasts have the power to amplify the event’s online presence.

The critical advantage that podcasts offer to various event stakeholders like organizers, sponsors, and attendees is that they get to curate unique content that gets featured live during the event. So, a keynote speaker, for example can be invited by a sponsor at their podcast booth at the event for a live podcast. This would see audiences gather around the booth garnering engagement that eventually amplifies the brand and results in it getting a distinct perception by attendees.

180 Degree Video 

180-degree video is slowly making inroads in the events industry. One of the significant advantages that it offers is that it simplifies VR video production at events.

YouTube and the Google Daydream VR division recently announced that they are partnering with Yi, Lenovo and LG on VR180 cameras available for mass-market use geared to democratize VR video creation. It also offers some peculiar production techniques like directors sitting behind the camera to manage shoots, lack of provisions to make production cuts and not worrying about removing unwanted objects in the frame. While production from 360-degree stereoscopic cameras is complicated because of its technical skill requirement and cost, crafting unique content is easier through the 180-degree options available.

Motion and Gesture Analytics

Gesture analytics essentially refers to voice and gaze-based technologies that have recently emerged, providing event organizers with analytics that are quite different in nature. While surveys and feedback forms provide organizers with vital data, the likes of eye-gaze technology and voice analytics are slowly taking over.

These technologies focus on what people feel at your event and how they feel about the brand once the event is over. For example, eye-tracking has had a tremendous impact on mobile commerce, according to insights released by ModiFace and Smashbox Cosmetics. The IOS App MakeUp is the medium on which they both collaborated. It featured ModiFace’s face-tracking and video makeup rendering technology as well as Smashbox products.

Here, heatmaps were layered on specific areas of the screen that allowed the brand to see exactly what the users were looking at, for how long they looked at it and read the details of a particular product.

Attendee Heat Maps

Heat maps have changed interactions! Location-based services and fitness apps are not the only ones to benefit from heat maps. It has proven to be highly beneficial to event organizers too. Heat maps are generated through beacons, including Bluetooth-led technologies, Wi-Fi, and radio frequencies.

Klik, a product introduced by Piximob, is typically a badge or a band consisting of a wireless bluetooth chip that is connected to the Klik platform. Through this, attendees can sync their wearable Klik devices with their personal profiles so as to strengthen their event experience.
 

Parallel Reality Display

With the advent of AI, 5G, and location-based services, parallel reality display allows different people to see personalized content simultaneously on the same screen. The collaboration of Delta Airlines and Misapplied Sciences serves as a good example.

IDs were attached to attendees, that were monitored by cameras mounted on the ceiling. Once a boarding pass was scanned, it got registered automatically and the ID provided the travel information of an attendee when they entered a specific zone.

Delta is planning to implement this technology at the Detroit International Airport. Similarly, it can be incorporated at events where attendees can get information about the session details like timings, speakers etc.
 

Rotational Screens

Event technology is a continuously evolving space and one of the significant impacts this change has had is how attendees interact with screens at events. Since curved display screens are commercially available, they are ever-present at events across the globe.

Google Cloud Next featured remarkably curved screens at their event recently, leading to a rampant surge and popularity in terms of its widespread usage. Similarly, at Coachella, the Empire Polo Club featured large, curved LED screens on display!

Wrapping Up

Failing to keep tabs on the latest technology innovations can be detrimental in today’s day and age. The advantages of successfully integrating the latest event technology are getting widely acknowledged by event organizers. The examples mentioned above will help organizers in upscaling their next events at large.

Frequently Asked Qquestions

What Are Some Modern Meeting Collaboration Technologies?

Some categories of modern meeting collaboration technologies include:
  • Video conferencing systems
  • Screen sharing
  • Virtual reality systems
  • Large screen monitors/projectors
  • Interactive white boards
  • Touch-screens
  • Lead capture devices
  • Social media displays
  • Trade show or conference apps

Can Event Technology Increase Your Return on Investment (ROI)?

Reduced cost of production in the events space can drive up value for attendees.  According to recent research by Enterprise Event Marketing, integrating event technology can increase an event’s productivity by 27%, attendance by 20% and reduce miscellaneous costs by up to 30%. Enterprise Event Marketing did this study back in 2016. With the world becoming more digital, these figures are expected to have risen higher today.
 

What Are the Ways in Which Technology Is Changing Event Management?

The latest Event Tech is impacting the event management sector in various ways like:
  1. It saves time
  2. Is Cost effective
  3. Enhanced communication
  4. Improved networking
  5. Better event planning.

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