Though still very far from perfect, society is in many respects considerably more humane and just than it was once. But why should anyone think this journey of moral progress is close to complete?
– William MacAskill, Associate Professor of Philosophy at Oxford University.
The COVID pandemic has awaken the world to the highest degrees of human pain and suffering but more so, to the fact that no matter what happens, at the end of the day, people will need people. This bears reputation for the businesses; businesses need people. Instead of catering to an audience or consumers, their native feature is that of a sentient human being.
Event industry thrives on the certitude that people must come together and people, above all, must feel appreciated and heard. In the recent developments in the industry, there has been an increasingly crucial behavior directed towards feeding the needs of the attendees
and analyzing attendee data.
This brings us to personalize our events for attendees and tailor better events that revolve around their needs and the organizer’s goals. Going forward, as the experiments of experiential marketing show, event orchestration should be intimately entwined with the key aspects of event personalization. Here are some ways that can help us make our events more personalized and cater better to our audiences.
Use of Personalization Tools
It is crucial to accurately map attendee profiles and surveys and quizzes are the best way to do that. Storycraft Lab has created an Experience Profiles
tool that can help event planners gain better insights about the personalities and preferences of their participants about how particular people will learn, collaborate, perceive and contribute to their event as well.
As it is discussed extensively in the industry how innovation can drive us towards better and sustainable events, event personalization hints at the event planner’s genuine concern towards the fulfilment of attendee motives. This helps in your event to ROAR (Return of Attendee Responses)
Google’s Experience Institute (Xi) is a new initiative exploring opportunities for events in the Metaverse and what that means for the business events industry. “(It) is supposed to, in part, accelerate the recovery of the industry and new solutions for the future”, says Meghan Henshall, Global Events Account Manager at Google, who is also a part of this experimental ‘group project.’