Effective communication during an event is the key to cracking successful in-event engagements. There are about three major types of in-event engagements:
In-event engagement with content: This means giving attendees the right content sessions, product showcases & exhibits and other activities to maximize their learning and boost the value of their attendance.
In-event engagement through networking: By creating personalized networking opportunities — whether face-to-face or virtual, one-on-one or in groups — planners can encourage and facilitate strong business networks within the event and create a more valuable partnership-building experience for the attendees.
In-event engagement with exhibitors and sponsors: It is not just you that the attendees will be engaging with, they are also having a one on one conversation with the exhibitors and the sponsors.
There are a multitude of ways to create in-event engagement that leverages event tech and engages the attendees via event applications, holograms and 3D projections. But these event tech tools are highly expensive!
So what must an event organizer do if they want to indulge in cost-cutting and have an additional point of contact with the attendees present, before and during the event?
They can leverage LINKEDIN as a platform to connect with the attendees in real-time! (as well as spread their event message to the potential attendees)
Here’s how a B2B major event, a popular tradeshow – The Meetings Show did it.
THE MEETINGS SHOW created a unique in-event engagement program for LinkedIn that the attendees, prospects and all the industry-based professionals enjoyed. Why so?
The event marketers followed and documented the entire journey of the live event on the social platform engaging attendees real-time. Here is how.
Meeting The Speakers Ahead of Their Sessions
The event marketers creatively designed this section of THE MEETINGS SHOW campaign as they showcased their speakers and event professionals, experts and influencers via short interviews. This delivered immense value and gave the attendees a perspective upon who they are going to #meetattheshow!
The posts and content was curated both around attendees and influencers alike giving a very unbiased approach to the event. THE MEETINGS SHOW even introduced keynote speakers in a special customized post.