3. Create Hashtags
Hashtags are a way to create communities among your attendees. A branded hashtag for your event will be the perfect way to boost your event. Keep it relevant to your event, crisp and creative to make it fun for your audience. Once it sticks with them, and they start using it, the hashtag will generate online conversations and excitement around your event. It gives you free publicity and has a chance of going viral. The more people use it; the more hype it creates which may result in more people attending your event.
Your hashtag also becomes an engagement metric that you can track online with the help of social media tools. Follow the hashtag online. This will give you an idea of how people are reacting to your event. If there is something people like or don’t like, or if they just have something nice to say about you, you can respond to it on the spot.
Along with your branded event hashtag, also use similar hashtags to gain more reach. You could try #conference2021 or #networkingwomen to reach new potential audiences.
4. Start Early
The best example of an early event marketing strategy would be movie marketing. Big studios start promoting their films a year in advance by releasing a teaser, trailer, dialog promo, and such. This generates hype and anticipation for the films before they release.
Similarly, when you start event planning, post a teaser or post an update on your handles that you have something exciting planned for the future. Ask people to comment and guess what you have planned. For example, “Something exciting is coming this August. Add your best guesses below in the comments.” This can generate a lot of curiosity and intrigue on your page months before the actual event.
Once the event is more fleshed out, start updating the page with more relevant information like a schedule, speakers, location, timings, and more. It will make it easier for your attendees to book their dates. Posting in advance can help you leverage each platform to the fullest. You can start pushing your hashtags on Twitter and Instagram, creating event pages on LinkedIn and Facebook with concrete information, and sharing videos on YouTube of the previous year’s event.
5. Schedule posts
Once your event planning is in full swing, it will become stressful in no time. This makes it possible for a few things to slip through the cracks. If something irrelevant is posted on your account, you could see a decrease in the followers and attendance, which you definitely don’t want.
To avoid these mistakes, schedule your posts well in advance, so you can be more hands-on with other tasks. You can design essential posts in advance and schedule them on multiple platforms at the same time. Scheduling these posts will also ensure that your followers gradually get all the information they need, and that nothing is missed out on.
Once the event begins, you can post behind-the-scenes snippets as you go along through the day.
6. Paid promotions
If you want fresh eyes to see your posts, do consider paid promotions. Paid marketing will always give you increased visibility, while boosting engagement and attendance. Paid ads are always targeted towards users according to their online preferences and behavior.
Facebook is the top contender when it comes to paid promotions. Make proper use of it, as it doesn’t cost much, and it yields valuable results for your event.
However, it must be pointed out that you should never start your promotions directly with paid ads. Begin with organic promotions first and slowly move over to paid ads. Keep track of your ads online through available metrics. See what works and what doesn’t. Give it a few days. If something doesn’t work, go back to the drawing board and tweak your campaign to start fresh.