Engagement during the event
Social Media Updates
The ability to use social media to one’s advantage during events plays a significant role in driving up internal as well as external engagement. It is the ideal platform to expand your event’s reach while your event is happening.
You can provide live updates using social media to keep the masses posted regarding the timeline and happenings of your event. Platforms like Twitter, Instagram, Facebook can be used to cover the event live while it’s happening whilst interacting with attendees via tweet, hashtags, quotes etc.
The tweets can also form an event thread once the event is over which would allow any attendee to read about all the details like quotes and timelines of the event in one place.
Gamification of the event
The age where event attendees were content with an event experience, which doesn’t necessarily involve interaction is long gone. Engagement can be driven up by the introduction of Gamification.
Gamification does exactly what the attendees desire – techniques that generate competition & offer rewards. By incentivizing attendee participation, engaging them through various avenues like voicing their opinions, talking with the speakers, participating in raffles, live polls and surveys, the ultimate goal of an enhanced event experience is reached.
Virtual photo booth
Photo booths are a great way of reinforcing event marketing campaigns. Most attendees find photo booths invigorating and be it team, group or individual photos, they captivate everyone’s attention on social media.
By providing photo booths that in a way speak for the brand, via images and logos of the event’s sponsors is a great way of indirect brand promotion.
With each click that gets uploaded on social media platforms, all stakeholders associated with the event promote themselves to a bigger pool of viewers resulting in increased
engagement.
Post-event engagement
Testimonials
What is the need for engagement once the event is over? Well, post-event engagement strengthens your brand value and lays the groundwork for your upcoming events!
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An effective method to drive post event engagement is to post quotes, keynotes from high profile speakers who were present at your event.
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Another proven practice to increase engagement is by capturing brand mentions through which you can showcase the best event reviews of the event.
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Influencer coverage of an event is the new-age press coverage. By inviting well known social media influencers to your event, you stand a chance of highlighting how a particular influencer covered your event.