Better Focused Event Engagements
Conferences, conventions, and corporate gatherings may be an extrovert’s dream, but they are not always the best fit for everyone. Micro-events are perfect for attracting all types of attendees and helping them feel comfortable in a close-knit environment. Small events can help you boost one-on-one connections with all your brand’s top advocates.
If you want people to stay focused and participate in your micro-event, you will need a few audience engagement tools in place. Create an event hashtag, run live polls, ask trivia questions, host a giveaway, or use an event app to get your event attendees more involved in your event program.
TIP: As a part of your micro event marketing strategy, invite attendees to submit questions or topic suggestions for your speaker(s) to address in the program, as they fill out their registration form.
Perfect for All Formats
When it comes to hosting a micro event, you can do so online, offline, or a mix of both.
During the pandemic, many of the events were hosted as micro-events, without you even being aware of it! For example, an event organized by Clearscope, that was a short micro-event, dived deep into ‘how to build a website from 0 to 1 million page views’. The event organizers leveraged targeted promotional channels, like a Slack channel, to find attendees.
Notice how, even though it was a micro event, it had a planned structure, even with a single speaker. The micro event targeted a niche audience of marketers interested in the SEO content
Micro events can thus make a big impact with focused topics, solid speakers, a little event promotion, and active engagement!