“Websites promote you 24/7: No employee will do that.” - Paul Cookson
An exceptional event website experience can set the tone for your brand, optimize your ticketing endeavors and strengthen the buzz around your event! Website building is not only about a pro design but also high ranking SEO delivery, engaging content and tiered online payment integrations.
Here’s our how-to-create amazing event websites and building transformative event brands.
ABCs of Event Website Designing
A web designer spearheads strategic graphic design ideations and navigation approaches to make your event website as user-friendly and simplistic as possible. Why? The truth being – no potential attendee really scrolls through an event web page for more than 10 seconds! Take a sneak peek into our top tips to crack the event website designing code:
Gain Momentum with Videos:
A Forrester research says that 1 minute of Video = 1.8 million words. Videos that auto-play on your event website can grab a lot of eyeballs, but it is advisable to avoid those that play with blaring sounds, as they can be distasteful for some potential attendee visitors. You can create a loop video in the background, with your event’s logo right at the centre, along with minimalistic homepage layouts! Also, other great ideas would be to design save-the-date videos, prior event video testimonials, interviews with VIP speakers that can introduce your event content coverage.
Be Strategic About Colour and Fonts:
“90% of all product evaluations revolve around the color component!” Align your event’s color scheme with your brand guidelines. Preferably, choose dark colored texts on lighter shade backgrounds, such preferences also support site visitors with visual disabilities. Another aspect you can factor in are color combinations that complement in contrasts. Avoid blue fonts on black backgrounds, red texts on green and such other combinations.
Mobile Responsive is a Must:
Google, as you know, ranks mobile-optimized websites higher! You can opt for top bar menus for your mobile site instead of the traditional hamburger menu ones! In addition, make sure to use the multilingual support mode to boost global registrations.
Building Event Website Content that Connects
What type of information would your potential attendees be scouting for if they were interested in attending your event? For starters - your event’s name and logo, then key details like event date, time and venue; along with strong visuals showcasing your event’s vibe! Additionally, you could also word in short event descriptions, social proof of your event through testimonials and provide an avenue for event ticket purchases.
You can also start-off with informative blog sections to go in sync with your event’s website. This will not only boost your reach, improve your SEO rankings but also give your potential attendees a good reason to visit your event website’s page! How about including a blog with your event speakers penning down their opinions as guest posts?
-
Avoid long-drawn-out introductions, as your audience will not be keen on reading dense texts.
-
Include effective call-to-actions (CTAs) like ‘sign-up’ and ‘register here’ with contrasting colored buttons at strategic website spaces. Also, add in prominent social media share buttons to increase your event’s outreach and make it the talk-of-the-town!