1.7 Offer Limited Period Discounts
Offering a limited period discount on the event tickets is the best strategy to grab the virtual event registrations early. People interested in attending the event but skipping the event due to a constrained budget can opt for these discount offers.
Also, offering any additional offer like buy one and getting a discount on the second or two bookings at a time with half-price can genuinely encourage more people to participate in the virtual event. Surprising gifts after early registration sponsored by event sponsors will also turn the heads of the target attendees towards the virtual event.
1.8 Provide Easy Procedures to Register & Pay
The next big thing to always keep in mind while organizing any event is the registration and payment process. Both the procedures must be accessible, secure, interactive, and integrated. Come over of those old online registration forms with too much information to fill. Try some latest intelligent registration techniques. For event ticket payments, always have multiple secure and hassle-free payment options.
1.9 Use Online Calendars
Many people use online Google calendars these days as it is easy to access. Some widgets and applications allow you to add the events to the attendee's calendar. Grab this opportunity to remind the attendees about the event by using this technology.
1.10 Reminders Through Email Marketing
The final & important task is sending personalized emails at a particular interval of time. You can divide this interval into multiple phases. First is the virtual event introduction email, next would be an email that will boost their interest in the event, followed by a follow-up about how they will miss something important if they missed this event, and last but not the least, a final reminder email. All these emails must have content that will encourage the audience to register for the virtual event.
Real-time attendees are the essential part of any virtual event success. Practicing the latest event marketing strategies is necessary to drive the registrations for your next virtual event. Being diverse while marketing your virtual event will extend the target audience's reach. In the end, revenue growth with virtual events is the final goal of any event.
1. What is event registration software?
Event registration software helps event marketers to advertise the event and invite attendees. It allows managing the registration list and communication with the attendees. An advanced software will also process event tickets and payment acceptance. The software will also help in getting the data of the attendees.
2. How do you conduct a virtual event?
Understand target audience & pick event topic
Decide event goal & content
Prepare event schedule & agenda
Find a good speaker
Choose event platform & send invitations
Host your virtual event on the schedule
3. What are the types of virtual events?
Any online event comes under the virtual event umbrella. Virtual conferences, summits, online trade shows, exhibitions, webinars all come under the virtual event concept.
4. How long should a virtual event be?
The virtual event should not be too long as in-person events are. The standard time for virtual events is around 3-4 hours.