“Scriptwriting is the toughest part of the whole racket…the least understood and the least noticed.” – Frank Capra.
We've all attended virtual events, webinars, summits, and conferences. Some conferences left a lasting impact on us because of their content, networking, engagement activities and so on, while some events wore us out!
It takes mere seconds for attendees to feel disengaged at a
virtual event, resulting in event dropouts. In this case, organizers feel dismayed, and the loss of revenue hits them like a blaring alarm!
What can you do to make attendees feel like they aren't wasting their time at your event? The answer is simple – virtual event ideas that lead to an effective event script and a confident emcee! For example, if your welcome speech starts on the lines of, "According to Merriam Webster, events mean…", the audience will lose interest as soon as the curtains are lifted. Likewise, don't make attendees feel like they are listening to a lecture or a report. Instead, try writing a script in the way you usually speak.
Let’s further understand how you can perfect your virtual event script for the audience to stick around till the end credits start rolling!
Embed the "Most Talked About" Event in Your Speech
As a show presenter, it's your responsibility to understand the event entirely. So, if your event's theme is diversity and inclusivity, you can include a short opening ceremony that invites successful entrepreneurs from diverse backgrounds!
Also, did you observe how the Ukraine-Russia conflict and even the 'Black Lives Matter' (BLM) movement impacted events? Event Tech companies like
Splash even offered their platform to companies helping Ukraine for free. As a host, you should embed integral information that the audience will relate to and empathize with.
54% of global employees believe that their CEOs should publicly address important political and social issues they care about. (Edelman Trust Barometer)
You can even theme the entire event script based on recent trends, international events, geopolitical incidents, sustainability, climate change, etc. As a B2B virtual event organizer in 2022, you shouldn't opt for neutrality! Addressing social issues that don't impact your business directly can make your event enjoyable. For example,
O8, a digital marketing solutions agency, co-hosted a panel discussion on diversity and inclusion in their business, showing solidarity with the #BlackLivesMatter movement.
Sprinkle Ample Interesting Bits in Your Narration
Since your event is virtual, you will have to keep a schedule that helps attendees relax from the conference's main themes. Here is where your event emcee can come in! With your show's host, you can establish your event as a platform where attendees can spark exciting conversations or participate in activities of common interest.
For instance,
Broadwayplus is a virtual platform that offers exclusive group experiences with famous Broadway personalities. In addition, it offers dance lessons, Q&A sessions and even virtual concerts! Even conglomerates like Microsoft, J.P. Morgan, Google and Morgan Stanley have used Broadwayplus to provide their employees with an entertaining experience. Similarly, you can host a virtual event segment with a surprise celebrity appearance to host fun breakout sessions to engage off-site audiences.