Finding the Right Virtual Event Platform/Partner
It is important to note that virtual events can be strictly online, or they can be hybrid events which are a combination of virtual and in-person audiences. In the case of virtual events, the audience is only in the remote form, and immediately from execution and throughout the event, the experience is completely virtual.
While looking for a virtual event partner, it is important to note that all event platforms are built the same. So, how can you find the right virtual event partner for your business? Well, you can do this by first, deciding the purpose of your event. You will then choose the virtual event platform that is clearly the one for you. This would be done by searching for the one that best fits your ideology and business goals. Only when the partner understands your mission, will the delivery be smooth enough to get the desired results.
Many of you may wonder how you can get a clear vision of your virtual event. Well, the answer may come as a surprise, but you can obtain a clear vision by simply, asking questions. What types of questions should you ask before diving into finding the right event partner for your virtual event? Here are some that will help:
Do you want cutting-edge distribution technology that can help in broadcasting and storing content to local and global audiences
If you are promoting a product or a service, would you benefit from an e-commerce space for your content
Do you need multiway video conferencing technology
As soon as you start asking and finding the answers to these questions, your expectations from your virtual event platform will become clearer, and you can more easily decide which one to go with.
Use Tools for Virtual Audience Engagement and Participation
Gone are the days when the speakers presented at an event, and the audience remained mainly passive. In current times, the success of an event is measured by audience engagement and participation.
According to research, audiences are more likely to go with brands that are open to two-way or multi-way communication. So, you can woo your virtual audience and increase virtual audience engagement by involving them in frequent Q&A rounds, polls, quizzes, open forums, debates, discussions, etc.
Be sure that you enable chat rooms, discussion forums and other networking possibilities for your attendees.
Sponsors are The Key to Increase your Business Outreach
Though your audience may be the face of your virtual event, your sponsor is the backbone. It is equally important to get sponsors for you event as it is to recruit attendees. For a webinar, live conferences and virtual events, weaving a wide range of sponsors based on your niche and business industry can be relatively easy when compared with in-person events. Be sure to discuss this with your marketing and sales team to come up with relevant package levels for sponsorship to meet your ROI expectations.
Don’ts to Remember While Organizing a Virtual Event
While we have already given you some pointers about the things that you should absolutely do while organizing a virtual event, here is a list of don’ts.
Content is King - Don’t Forget About the Content Strategy
Leveraging technology and using the right tech tools is important in hosting a successful virtual event. However, without relevant content, how and what are you going to present to your audience? Technology is simply the medium to reach the audience, but in order to engage them and make them understand your narrative, you’ll need relevant content. You will also have to build a proper format that includes videos, demonstrations, social media content posts, infographics, customer success stories, information about your business and organization, website landing page, etc.
You need to present a story to your virtual audience that resonates with them and hooks them for the rest of your virtual event.