Snowball Positive Ratings Further by Expanding Conversations
As an event speaker, you should not rely on only one source for collecting event reviews. If you feel like the audience has had a fantastic experience at the event, ask them to share their opinions on external review websites.
The external review hubs are essential for your online presence as search engines like Google pick up data from these websites to build their own ranking. On an individual level, positive ratings can boost others to give authentic feedback as well.
Case study: Search Influence is a New Orleans-based SEO Digital Marketing Agency that partnered with GatherUp to collect feedback from the patients of Houston-based orthopedic surgeon Dr. K. Mathew Warnock. Surprisingly, he received 100 five-star ratings and reviews published on his website in five months. Later, his organic search traffic also jumped by 23%. The number of reviewers on external websites and Google also multiplied!
Similarly, as an event speaker, try expanding your multi-channel footprint by collecting reviews from varied sources to keep the conversation going. Try to be active on event review platforms like Eventually to stay in touch with attendees.
Speaker Reviews Are Crucial to Event Registrations
While there is no data to support that reviews on speakers
’ impact registrations, its logic is crystal clear. Let's try to view this from a different perspective! According to statistics by Reevo, 50 or more reviews on a single product increase sales by 4.6%. If we consider the entire ecosystem of events, imagine the number of reviews on event speakers becoming the sole factor for ticket sales for event organizers!
Negative Reviews Are a Part of the Process
The problem with negative reviews is people are more likely to share them first! The majority of the negative reviews online contain the word 'Disappointed.' Now, if an attendee leaves a negative review about an event due to speaker inadequacies, it will affect the number of registrations for future events. Ultimately, the organizer will not be keen to invite the speaker for upcoming conferences.
However, one or two bad reviews in an ocean of good ones will not affect you substantially. The least you can do is not take negative reviews personally and try to learn from attendee
feedback to know their expectations.