“Customers who love you will market for you more powerfully than you can possibly market yourself.” – Jeanne Bliss
From buying mobile phones to contacting businesses, it's rare for the audience to make a blind decision! User-generated content positively affects the way you are perceived across industries. Positive peer-to-peer reviews mean more credibility for the organizer and his or her event in the event industry
, which is directly proportional to increased ticket sales! In this article, we talk about the effect of reviews on the image of an event speaker. The speaker line-up for an event is one of the primary reasons for event registrations. So, if you have negative feedback online, you have a lot to think about!
Let’s understand why speakers must aim to get positive event reviews.
Social Proof Means More Events to Speak At!
The digital reviewing population is growing exponentially on a global scale. Attendees are likely to register if others around them – even total strangers – agree that the speakers at the event were good. For example, positive feedback from event attendees on review sites, social media and landing pages will help speakers advertise and market themselves for increased social reach. You can even pitch reviews to new organizers and showcase your prowess. In addition, positive reviews for speakers will help organizers drive higher registrations, so consider your event 'Booked'!
Reviews Make You More Visible and Trustworthy
Being a popular event speaker only comes with visibility. Most organizers will look you up on search engines or social media sites to check your reach, followers, content and audience type. Now, as attendees leave comments on your profile, they use certain phrases like – "Best session I attended!" "The speaker is the best in the industry!," or "Her keynote speech was very engaging!!." These phrases act as long-tail keyword phrases that direct search engines to rank your website for the terms and original content.
As the visibility maximizes, so will your credibility! With more organic traffic and good attendee reviews, organizers will be able to identify and connect with you quickly.