How to Get Started with Podcasting?
Through podcasts, attendees can meet one another before the event. They can easily pair up in networking sessions to discuss potential collaborations and business. Even the organizers can record the valuable feedback from attendees to tailor event sessions based on attendee preferences. But how to start with podcasting? Let us assure you that it is not complicated!
Here’s how to start your own podcast to increase event engagement.
Step 1 – Draft an email asking your event stakeholders for a suitable time to appear for the podcast.
Step 2 – Based on everyone’s availability, decide the topic of your podcast. Or it can just be about interested attendees joining you over coffee to discuss their interests.
Step 3 – Spread awareness about your podcast through different social channels like Facebook, Twitter, Instagram, LinkedIn and Reddit. You can even partner with media organizations to spread the news about your podcast through ads, press releases and news.
Step 4 – Podcasts need not necessarily be virtual! You can even plan a hybrid podcast to meet some attendees in person while hosting others virtually.
Step 5 – Invite industry personas or venue hosts to co-host the podcast with you! An additional host will increase the chances of attendees coming to your podcast.
Step 6 – Use sound recording tools, a USB microphone and a podcast mic to host your show. In addition, you can also leverage platforms like Ringr that make podcasting easier using your smartphone.
How Can Podcasting and Event Engagement Go Hand in Hand?
If you have planned an event and it’s just around the corner, you can host pre-event mixes through podcasts to generate buzz around your event. Offering attendees with pre-event podcasts can:
Build anticipation around your event
Help attendees to know one another for B2B partnerships
Increase trust by offering interaction opportunities with the faces behind an event
Act as conversation platforms for knowledge exchange and query resolution
Build a stage where creative business innovation and ideas are exchanged amongst like-minded individuals
Podcast listeners are more likely to engage with brands and follow them on social media. (Buzzsprout).
If you are running a big conference or a summit, you can create a series of podcasts and invite conference speakers and subject matter experts to share their unique insights. If it’s a multi-day event, you can record daily updates through your podcasts and upload them on platforms like Spotify, Google Podcasts and Apple iTunes.