How Can You Measure the ROI of Your Experiential Event Marketing Campaign?
Though it is fun to execute an experiential marketing campaign, the time to calculate your ROI also arrives post-execution. Only after looking at the metrics and analyzing the data collected can you know the success of your campaign. Furthermore, if the ROI is not as expected, you can change your goals and objectives for upcoming events.
Now, there are various ways to calculate your campaign’s ROI; take a look below!
The number of social shares, likes, comments and tagged pictures
Number of downloads of your material/resources
Inspiring Examples of Experiential Marketing Campaigns
To help you come up with mind-blowing event marketing ideas, you can take a look at some inspiring examples adopted by various events and brands to create memorable experiences for attendees!
Example 1: Escape the Clutter
For augmented reality enthusiasts, the idea comes as a cherry on top! Along with Snapchat
, IKEA created an escape room where you have to download the app and collect keys which are basically IKEA
organizing solutions to clear the clutter and surface as a winner.
Example 2: OGX
partners with MKG
for an interactive carwash
beauty team partnered with MKG
to set up a themed car wash to share riveting stories and promote the message of love and self-confidence with the launch of their new hair care line. On social media, attendees were promised a full free giveaway of the products along with a free ticket to a car wash! Sounds exciting, right?
Example 3: Virtual Pride Fest
In 2020, Hulu
took part in pride month and organized an event to celebrate Hulu’s
LGBTQ+ content hub in honor of the 50th anniversary of the first pride march. The event featured DJ sets, dance performances, entertainers and cultural conversations from the LGBTQ+ community.