Hotel Automation Is Impacting Event Audience Experiences Big Time!

Which Processes Can Be Automated?

Automation assists in not just formulating but also enhancing already established processes throughout the hotel industry. Let’s look at some of the significant processes that it has influenced.

Improvised Business Intelligence

Keeping an eye out for what your competitors are doing is essential to know how and when the market fluctuates and how it changes. Business reporting plays a significant role in analyzing your hotel's performance with your competitors. Consistent automated reporting helps in identifying rate changes and catch occupancy.

An event organizer is always on look-out for competitive room rates, that’s where automation can help you seal the deal with major B2B events while providing them the proof of the pudding!

Upscale Sales Department

Room block management assists Hotels in booking group business registrations. This offers hotels more time to identify new business opportunities. It also provides the planning team with the required tools to manage and update reservations. The Quick-book meetings feature ensures that your sales team is providing event planners the option of making instant reservations.

Automated Marketing

Many event organizers show a keen interest in your hotel or property, go through all the relevant details but don’t make a reservation because they’re undecided on making that call. Well, these leads aren’t dead and can be converted with the right efforts.

Automated re-targeting tools will ensure that better ads are projected towards these event planning leads to pull them in and captivate them to make reservations!

Automated Billing Process

Automation has made the process of billing much more advanced. Also, event attendees depend on hotels for all sorts of room services from breakfast to ironing their event suits to even concierge services. Hoteliers can now easily track and charge guest attendees for the services they have used. It is a great tool to keep count of valuable inventory as well. For example, at bars, deductions in the inventory can be identified and the relevant managers can be informed accordingly.

Automated billing also activates attendee credit and debit cards as payment getaways to easily and quickly make payments as well as to streamline the billing process for usage of hotel amenities.

Guest Communication

Automation brings accountability to the fore, because, once integrated, it assigns a specific team member to deal with elements like VIP guest preference notes, messages for select attendees and various other form of requests.

Reducing Energy Wastage

Owing to the nature of their operations, Hotels tend to consume a lot of energy. However, at the same time, due to a variety of reasons, a lot of that energy is wasted. This usually happens when certain at hotel elements or event gadgets, for that matter, are switched on and in operation even when they are not being used, or factors like lack of adequate infrastructural maintenance etc.

Hoteliers can leverage technology not just to reduce wastage of energy but also ensure that it’s being utilized effectively by automated event audience monitoring and control.