“I can’t, but we can.”
That ubiquitous attendee face time with sponsored swags and pop-up brand banners is what every event planner enlists as a must-have while designing the event trade show floor or product showcase.
Balancing the books has always been a pain point for the B2B event industry movers and shakers!
Come Covid-19; the situation has only served to expose and aggravate the above reality – Sponsorships are the lifeline of a B2B event’s success. Digital-only streaming events have further added to the 'Sponsor' need as the online event ticket prices have plummeted compared to their in-person counterparts.
Plus, here is data to substantiate the event planners’ woes - 70% of brand leaders and marketers have opined that their need to cross-examine the returns from event sponsorships has increased in the past two years!
Brand leaders today are looking at the ‘different formulations for different audiences’ approach, while keeping disruptions in creative sponsor promotions on top of mind.
Here are the yardsticks for you – the four best examples of Event Sponsorships, the B2B kind, ever executed to ring in sure-shot revenues!
Doritos and Mountain Dew At PAX Prime
One good example of event sponsorship!
PAX Prime has been synonymous with brilliant cosplay, retro arcade machines and amazing toys! Unlike E3, PAX Prime is an open-to-all event gamers (E3 has its welcome gates for mainly industry professionals), with tickets comparatively easy on the pocket. So Sponsorships are a big deal at PAX Prime.
When at the Intel booth at PAX Prime in 2013, the conquering heroes of the Intel Level Up Game Demo Contest like Perfection, Lilly Looking exhibited their games; the contest’s sponsor, Valve Corporation, was quick to bag the opportunity to upload these winning game demos for free download on Steam. But the PAX Prime sponsorship ideas got more ingenious with time, with the usage of event tech to its fullest!!
The video game convention got on board a QR-Code led scavenger hunt on their event app for its Sponsors - Doritos and Mountain Dew. So when on-ground at PAX Prime, if any of the 6,000 attendees happened to chance upon a QR Code, all they had to do was scan it, receive points and take home the prizes!! This out-of-the-way gaming tactic won Doritos and Mountain Dew a whopping 2000 tweets and social media impressions - a perfect example of a brand’s event marketing strategy seeing success.
Our Takeaway Liner: Get interactive with attendees, and your engagement will never lag!