1.Introduction to Phygital
‘Phygital’ is a new term that found its way into societies' lexicon in 2020. All the credit goes to the pandemic, of course, that has made everyone change their way of working and living. The restrictions during the pandemic created a new way of attending events worldwide. Attending an in-person event, and enjoying it with the same level of experience as live attendees is the art of being ‘phygitally’ present to an event.
Many event organizers are now trying the phygital event concept due to its rise in demand. It is easy to attend and help the attendees not to get exposed to the spread of the pandemic. It allows them to enjoy the event from the comfort of their homes. The concept of phygital experience is a blend of both, physical and digital experiences.
The argument is still going on that physical presence and virtual presence are not interchangeable, many industry professionals accepted that attending an event virtually is beneficial, as it reduces travel cost, time and effort. These perks outweigh the benefits of physical presence for an event. Therefore, many industry experts point out that virtual events are here to stay post-pandemic.
The concept of digital presence is getting fueled further by emerging technologies such as event management software, audience engagement tools, virtual platforms, intelligent video technologies, streaming services and event mobile apps. This makes the phygital events superior in comparison to other events.
2 Excellent Video Streaming Tools
The pandemic has encouraged the event industry to concentrate on producing impactful virtual event content. Event professionals started creating unified visual content using the best video tools such as AVS Video Editor, VSDC, and Biteable. Furthermore, the best virtual and hybrid events platforms such as Airmeet, KESTONE and Hubilo have also taken the virtual event experience to the next level. The live streaming facilities and the software helped the event organizers to replicate the in-person event experience. Organizations like Twilio took advantage of this situation and launched new products/tools for the live audio and video streaming making it a polished experience.