Another Event Sponsorship Marketing Key
The two major sources of revenue for an event – Registrations and Sponsorships, is divided in the 30:70 ratio to create a balancing ROI for pre-event revenue generation and post-event revenue collection.
Sponsorships are required so that the event organizer can plan an event and create an experiential experience that can be marketed to get more registrations! A tedious cycle, isn’t it?
What we are trying to say is, sponsors
attract sponsors. Without you even having to market the sponsorships, your sponsors will know about you – as they run in the same circles and they talk! So if you secure Hilton as your venue partner, more Gold, Platinum and Silver partners are going to swish in! That’s the unsaid side of event sponsorship marketing for you!
For example, a recent Healthcare event – Digital Biomarkers and Clinical Measures in Neurology, openly displayed its event partners and strategically invited more partners by leveraging these already secured industry multinationals as sponsors.
Gratuitous Event Promotions
Ever heard of media partners for an event? Your event needs to be on top-of-mind for the attendees, only then will they be able to spread the word further making your event a full-packed soiree! Free PR, news items and digital coverage in the pre-event stage can mean exclusive complimentary event marketing!
Future Offices Summer’s media
partners WORKDESIGN Magazine covers the event’s attributes and spreads the information within the prospects increasing the registrations.
The contra sponsorships are beneficial in unimaginable ways! Saving cash is apparently not the highest advantage of these sponsorships. The idea of boosting engagement by 8x is! Contra brands offer event applications (read FREE Event Apps!) and innovative engagement props like a media wall to click pictures that can come across as a massive attraction for the attendees at the event.
offers a free trial and sponsorship for events, and it can become a long-term partnership as well!