1.3 Optimize for Facebook Event Attendance
Creation of Facebook event need to be followed by systematic optimizing your Facebook page to ensure maximum reach and visibility. Using unique, original image as a cover photo on your event page goes a long way and evinces to attract new viewers, which in return promotes the event. People will talk about it among friends and will help to promote your event due to fun and attention-grabbing name.
Secondly, usage of relevant keywords in your tag and appropriate event category ensures the sharing and visibility by the right channels. You can use keyword research principles to generate keyword suggestions. Make sure to check “free admission” to drive up attendance in certain audience if applicable.
1.4 Facebook Advertising
Awareness of an event among people can be a real grapple. Visibility of your event is rather easy with your inner circle of audience, but organic reach can be a challenge. One of the best ways to do so is to boost the Facebook event through Facebook’s Ad system.
Boosting your Facebook event and organic posts raises awareness of the event. Just click “Boost posts” near the top of the event page once the event is created. Boosting an event can reach people who may turn up to be your attendees but are not aware of it. If you take up a targeting method, you can reach new users based on their interest, location, age, education, gender, and more.
1.5 Omni-Channel Event Promotion Strategy
Interested event attendees search about events on more than one channel. In this case, the best way to promote an event is to adopt an omni-channel event promotion strategy. Omni-channel promotion strategy is nothing but reaching out to your potential customers both online and offline where they are through multiple platforms, channels, touchpoints, and devices and providing consistent and complete customer experience. Omni-channel promotional strategy is a key for Facebook ads success. Omni-channel marketing strategy is more than just a buzz word and is the latest marketing trend.
Incorporating other social media platforms is necessary to maximize the event registration and attendee engagement. Event promoters can also cater to email marketing strategies along with promoting event on Facebook and other social media platforms.