Planning & Promotion

Hologram Technology - The Next Impactful Event Trend in 2022!

Eventually Learning Team

“Technology is best when it brings people together”- Matt Mullenweg


The significance of effective communication is growing drastically across industries globally. Gone are the days when communication was carried out with traditional methods. Nowadays, technology influences every aspect of the communication journey. Due to technology, non-verbal cues, like facial expressions and vocal verbiages, influence business communication strategies as well.

Hologram Technology is one such technology that has the power to impact the global events landscape monumentally. The word “hologram” in Greek, means “message.” Event organizers worldwide are slowly incorporating 3D Holography to influence effective messaging throughout various event spheres. 

What is Hologram Technology?

A hologram is essentially a 3D image that can mirror visuals by reflecting light in a certain manner. However, its peculiar aspect is that by utilizing laser projection technology, holograms allow light to reflect in three different dimensions.

About Digital Holograms: Digital holograms make holographic images look even more accurate because they are infused with Augmented reality (AR) that projects digital elements. For example, if someone walks around a digital hologram at an event, they can clearly see those 3D visuals from all directions and angles.

What Does Market Growth Tell Us?

In 2019, the hologram market’s worth stood at $2.2 billion. However, eyeing a 20% increase from 2019, it is predicted that the hologram market will be worth $5.4 billion by 2024. Since the commercial sector holds the most significant portion of the market, expert predictions claim that, in the future, the commercial sector will continue to adopt the holographic trends more than any other sector.

So, why is the commercial sector so keen on adopting holograms?

Engagement!

The best Holograms are incredibly engaging; when placed in an event environment, their effect grows tenfold! Commercial spaces are filled with avenues enabling digital hologram applications - like product launches and live streaming events.

How Do Holograms Impact an Event? 

Holograms are used by various event organizers globally to serve a plethora of purposes like showcasing engaging art and branded décor, fusing real-life and holographic speakers or presenters on the stage and portraying the latest products and merchandise.

In May 2021, WeWork announced a strategic partnership with ARHT Media where they introduced the holographic technology amongst the 3,500 customers integrated with the WeWork network; as they expanded their capture studio across various locations.

Similarly, back in 2020, during the pandemic, ARHT Media’s usage of 3D Holography for conducting player interviews for the NBA broadcast on ESPN, came to light!

So, instead of travelling across the world, event speakers now only need to get themselves to “capture studios” from where they can conduct their live sessions that are presented through a “HoloPresence” on the event stage.
Avoid shelling out travel expenses for keynote speakers and setting up product displays. Instead, try to incorporate holograms! The high-definition, life-like quality of their imagery will sure keep your hologram conference audiences engaged better than ever!

The Event Hologram technicians ensure all the complicated and technical work of setting up the technology is done, including the required software and projection equipment, which, once established, creates a remarkable life-like simulation!

What Are Hologram Presentations at Events?

Business Presentations are meant to be educational and highly informational. At the same time, event attendees ideally want a presentation to be extremely engaging. Now imagine if presentations were given through holograms?

Hologram Conference-based demos and presentations are remarkably engaging irrespective of how and where they are used. They allow speakers to connect with their audiences remotely, and more importantly, they drive attendee fascination, which naturally results in higher engagement!

How much do Holograms Cost?

Holograms can ensure event organizers save resources, time as well as carbon emissions. However, one of the most significant drawbacks of hologram technology is it's relatively expensive. For example, a seven-foot PORTL epic machine costs $60,000 USD!

Even though it is expensive, integrating the best holograms in your event substantially lowers the additional costs like your speakers’ travel and accommodation. Now, your choice of event speakers will define how much you pay for their services, which can cost ranging from $500-$100,000 USD.

Hologram Technology Has a Vast Potential at Events!

The pandemic and the resultant various issues that the event organizers faced, caused event speakers sending in cancellations due to their hesitancy to travel in trying conditions. Hologram technology offers a great way out of this! It allows speakers to make sure they’re part of the event through holograms, give their presentations and hold their sessions from the comfort of their homes. It also leads to a scenario where organizers stand to gain a better return on investment and engage speakers with the idea of the hologram experience rather than the monotonous zoom call experience.

Nowadays, most industry giants like Disney, TATA and EY have started using Holographic displays at their exclusive hologram conferences and events.

Conclusion

Hologram technology is still far off from widespread usage. However, most event organizers will soon catch up on its features and the advantages it offers, even though its cost is not appealing. It is one of those elements that, if present at your event, will raise eyebrows and bring that all-important “wow” factor that attendees crave for! 

FAQs

What technology is used for hologram?

Laser Technology - this laser is identical to the source laser that is used for the reconstruction. The laser beam illuminates the recorded hologram and gets diffracted by the hologram's surface pattern. This, in turn, produces a light field identical to the captured scene and scatters onto the hologram to reconstruct the object view.

Who invented Holograms?

Holograms were invented in 1947 by Dennis Gabor, who won a Nobel Prize for his development. By 1962, 3D hologram technology was made possible with laser recordings. Since 2010, holograms have become increasingly interactive!

Is it possible to project an image in midair?

Using a technique called Photophoretic Optical Trapping, researchers at Brigham Young University have developed a projection system that produces small, full-color images that float in mid-air. The system does not require any projection surface or special glasses, and the image can be seen from any angle.

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