“Technology is best when it brings people together”- Matt Mullenweg
The significance of effective
communication is growing drastically across industries globally. Gone are the days when communication was carried out with traditional methods. Nowadays, technology influences every aspect of the communication journey. Due to technology, non-verbal cues, like facial expressions and vocal verbiages, influence business communication strategies as well.
Hologram Technology is one such technology that has the power to impact the global events landscape monumentally. The word “hologram” in Greek, means “message.” Event organizers worldwide are slowly incorporating 3D Holography to influence effective messaging throughout various event spheres.
What is Hologram Technology?
A hologram is essentially a 3D image that can mirror visuals by reflecting light in a certain manner. However, its peculiar aspect is that by utilizing laser projection technology, holograms allow light to reflect in three different dimensions.
About Digital Holograms: Digital holograms make holographic images look even more accurate because they are infused with Augmented reality (AR) that projects digital elements. For example, if someone walks around a digital hologram at an event, they can clearly see those 3D visuals from all directions and angles.
What Does Market Growth Tell Us?
In 2019, the hologram market’s worth stood at
$2.2 billion. However, eyeing a 20% increase from 2019, it is predicted that the hologram market will be worth
$5.4 billion by 2024. Since the commercial sector holds the most significant portion of the market, expert predictions claim that, in the future, the commercial sector will continue to adopt the holographic trends more than any other sector.
So, why is the commercial sector so keen on adopting holograms?
Engagement!
The best Holograms are incredibly engaging; when placed in an event environment, their effect grows tenfold! Commercial spaces are filled with avenues enabling digital hologram applications - like product launches and live streaming events.
How Do Holograms Impact an Event?
Holograms are used by various event organizers globally to serve a plethora of purposes like showcasing engaging art and branded décor, fusing real-life and holographic speakers or presenters on the stage and portraying the latest products and merchandise.
In May 2021, WeWork announced a strategic partnership with ARHT Media where they introduced the holographic technology amongst the 3,500 customers integrated with the WeWork network; as they expanded their capture studio across various locations.
Similarly, back in 2020, during the pandemic, ARHT Media’s usage of 3D Holography for conducting player interviews for the NBA broadcast on ESPN, came to light!
So, instead of travelling across the world, event speakers now only need to get themselves to “capture studios” from where they can conduct their live sessions that are presented through a “HoloPresence” on the event stage.
Avoid shelling out travel expenses for keynote speakers and setting up product displays. Instead, try to incorporate holograms! The high-definition, life-like quality of their imagery will sure keep your hologram conference audiences engaged better than ever!
The Event Hologram technicians ensure all the complicated and technical work of setting up the technology is done, including the required software and projection equipment, which, once established, creates a remarkable life-like simulation!