3.5 Go for Co-Branding
Gone are the days when simple advertising methods were used for advertising hybrid conferences to bring higher traction to the events. Nowadays, every event needs to be a brand itself and have some brand power that draws attention. With this considered, a smart hybrid event marketing technique is to consider co-branding. You can find partners with the same target audience that you want to work with to share or pitch your ideas. Make sure you each gain enough from the partnership, making it a win-win scenario for both of you. Try and promote and market the event along with a co-branding partner to increase your reach and boost attendee participation numbers.
Pro Tip- When seeking a brand for co-branding, consider getting in touch with previous sponsors, speakers or other brands that you are aware of and that you know you can trust in business.
3.6 Create Mini-Events
One of the barriers to hybrid events and in-person event promotions is for the audience to lose patience very quickly. Keeping the audience’s attention on you is a challenge, and one of the ways to do that is to create mini-events within the events. These mini-events allow you to continue the conversation with one of the leads to push them in the direction of a conversion. For instance, if a prospect visits a booth during an in-person event, you can tell them about a happy hour that you will be hosting after the event. You can also give them an exclusive invite to special seats to make them feel special.
Pro Tip- Don't invite every attendee to every mini-event. Segregate them according to the type of event attendee they are.
1 What is a Hybrid Event?
Hybrid events are events in which two elements are involved-- in-person events and virtual events. The levels of hybrid interaction during an event can help determine the success and failure of an event.
2 How Do You Market a Hybrid Event?
There are many ways to market a hybrid event. The best strategy is to be as unique as possible during the marketing efforts and to combine traditional and digital marketing strategies.
3 How Do You Host a Successful Hybrid Event?
For a successful hybrid event, you can host a webinar to devise and implement unique marketing strategies to get the audience's attention and keep them engaged throughout the event.
Marketing hybrid events is not an easy task. You first need to grasp every aspect of marketing and find workable and unique marketing strategies that help your event get good traction. The secret is to bring out the best in each format individually and ensure optimization when they work together.
For more tips on organizing a successful hybrid event and creating a portfolio for yourself as an event organizer, visit Eventually - a venture by Media 7. It is a unique platform that allows you to create a profile, network with industry professionals, and read genuine attendee reviews for making a sound decision.