“Don’t ask for cash from sponsors, imagine what they want.” – Matt Prior
An interesting statistic by Visme
that will put event marketers on cloud nine is that 33% of organizations spend 21% or more of their allocated event budget on sponsorships alone. So, now you know that your sponsors go out of the way to provide you with financial assistance to be creative. All the examples of successful events have a list of golden sponsors backing them. If you want to develop a loyal sponsorship base for your event, you need to question yourself if you are providing the right kind of value. Follow the four best steps to let your sponsors shine in the spotlight! Take a look.
Don't Forget Your Sponsors During All Media Announcements
It’s essential to share publicity and visibility with your event sponsors. While promoting your event through various media channels and announcements, don’t forget to share the name of your sponsors! You can add their brand logo and name with announcements like:
Social media promotions – LinkedIn, Twitter, Facebook, Instagram, Pinterest and Reddit announcements for your event, registration posts and more
Printed materials – Print your sponsors' name and logo on the flyers, brochures, passes, or any other announcement you distribute amongst people
Newsletter – If you are sharing the news of your event in your newsletter, mention your sponsors to provide the added value and visibility
Share Sponsorship Expertise Through Speed Networking
The companies you target for sponsorships are experts in their own way! So, one unique event sponsorship idea is to invite your sponsor to sit at the expert table during roundtable sessions or networking! You can set up networking rounds and ask your biggest sponsors their matter of interest and organize a session on their topic of choice. In this way, they get to share their expertise without being salesy. The tactic of speed networking also provides sponsors with additional face time with the attendees for increased brand visibility.
You can let your sponsors speak or network during breakout sessions if you have an event with jam-packed sessions already in place.