Inspiration From Events Can Give Birth to New Innovations
At high-profile industry events like CES, Dreamforce and SXSW, the air buzzes with inspiring ideas, stories, insights and innovations! As a mid-sized brand or startup, you should register for pioneering events in your industry to fully understand customer needs. Here, you can even come up with new ideas for your company and tap into unexplored markets full of potential.
Elisha Terada, a first-timer at the SXSW 2022, had the golden chance to experience the latest VR technologies at the venue. He even saw Megan Thee Stallion's concert on VR! In addition, he got an opportunity to interview the creators of those unique experiences at the event. So, being at the event was a learning curve, and he was able to understand how VR was used in a 25-minute immersive experience called 'Goliath: Playing with Reality.'
An Opportunity to Jazz up Social Media for Your Followers
Everyone wants to be the head honcho in a crowd full of executives! Although the process to exclusive limelight is not easy, it is not impossible. People turn to social media
for inspiration, innovation, and entertainment in the information era. Famous personalities like Jay Baer, Neil Patel, Sean Gardner and Ann Hadley have established a concrete social media presence to establish themselves as thought leaders in their industries.
Similarly, you can start posting on Twitter and LinkedIn about your experiences at various events, summits or conferences. You can let your followers know that you are an active member of the community and often attend events to learn about the latest trends breaking out in the business world. Even international companies like John Deere have made new product reveal announcements at events. For example, for CES 2022, John Deere published a series of posts on LinkedIn revealing their fully Autonomous 8R tractor and how their new technology will change the world. The company even highlighted one of its employees, Deanna Kovar, as a 'Tireside Chat' panelist for the event!
It’s time to capitalize on event attendance and boost your social media reach by posting engaging pre, during and post-event content.
For You to Remember
Don’t attend events only for the purpose of attending, networking and coming back home! Always try to find ways to make the most of your event journey by establishing new business contacts, brainstorming pilot projects and posting your authentic review or experience on social media! In addition, try to make socializing and learning fun by sharing your thoughts at the event to portray yourself as a domain expert.