With this article, we will give you the right pro tips to organize a successful webinar. With these strategies, you can establish a concrete digital presence in the global market through effective webinar promotion that will surely help generate demand and drive registrations.
1. Webinar Marketing
Webinar marketing is a vital strategy for B2B businesses, and a lot of B2C businesses are also using this approach to build a more personal relationship with the audience.
In order to survive digitally and compete with leading brands in the market, choosing the right kinds of webinars is very important.
Depending on your business needs, on-demand webinars can help generate high traffic, and increased attendees mean increased recognition and revenue for your business. How to understand which kind of webinar is the right one for you? Here is a list of different kinds of webinars to help you decide and increase your brand reach.
Types of Webinars
1.1 E-Learning Webinars
The edtech industry has received a major thrust upwards due to the COVID-19 pandemic, and due to this phenomenon, the most common and popular type of webinar is the e-learning webinar.
These webinars are generally organized to promote learning and to educate consumers about the business.
These types of educational webinars have also gained momentum because influencers and professional educators are taking the virtual route to impart learning.
According to statistics, the e-learning industry is expected to grow to a whopping $315 billion by the year 2025. So, if you are planning to venture out in this industry, this is the right time to do it by hosting live and on-demand e-learning webinars.
1.2 Branding Webinars
These webinars can be organized for the sole purpose of increasing your brand awareness.
Precise planning and execution of branding webinars can help in establishing your brand as an industry leader, and will give you a loyal audience and customers who stay true and stick to your brand and services.
Strategic placement of your brand logo at various places during the webinar will help in increasing visibility and brand recall. So, don’t forget to creatively advertise your brand via webinars.
1.3 Thought Leadership Webinars
Thought leadership webinars can help you establish yourself as a thought leader in your industry. By talking about your skills and achievements during the webinar, you can generate high-quality leads and establish new connections.
1.4 Lead Nurturing Webinars
Businesses have been through a rough patch during the pandemic, when lead generation became a slightly challenging task. But with the advent of new technologies and marketing tactics, lead nurturing webinars have become a highly prominent method of generating leads to boost business.
If the right rules for webinar promotion are leveraged, a handful of leads can emerge out of a simple, thoughtful webinar. If you create webinars just to nurture existing leads in your pocket, then these types of webinars can yield surprising results. Just consider these statistics: 73% of B2B sales heads and leaders have said that a webinar is one of the best ways to generate high-quality leads and to retain existing leads for a long period of time.
By demonstrating unique properties and sharing educational content about your company, business, products and services, leads can be nurtured further, thereby creating long-term business partnerships.
1.5 New Features Webinars
Most of us forget to showcase innovation and creativity from time to time to keep our target audiences updated. Whenever new products or features are launched or incorporated into your business, organizing customized webinars or crafting an ideal webinar according to your business agenda is extremely effective.
One of the most important aspects of such webinars should be two-way or multi-way communication. While demonstrating new products or services online, you should always be open to receiving questions from the audience about your new features. According to statistics and research, 92% of webinar attendees like and expect an interactive question-and-answer session at the end of a webinar.
To promote your business and webinar effectively, you should absolutely steer clear from giving a sales pitch. To engage a live audience, keep the webinar informative and interactive.