Make Savvy Decisions by Using Your Event Data
A B2B event marketer’s toolbox has undergone an upgrade with the addition of targeted and hyper-targeted data. As a result, data strategies have become an integral part of the entire event planning process. By using data for important event marketing activities like registration campaigns, curating event sessions and onboarding the most-liked speakers for event sessions, you can accelerate buyer journeys and attendee lifecycles.
Here are some practical ways to use event data for maximizing your event ROI:
Evaluate Event Progress With Custom Data Dashboards
How can you embed new ideas to provide transformational event experiences? Firstly, you will have to assess your performance in real-time by gathering data in an event recording data sheet from your event platform’s dashboard.
While your event is live, tracking real-time analytics like the number of active audiences, stakeholder interactions, number of attendees registering for workshops/sessions, etc., will help to evaluate your performance to make future events better.
Provide Targeted Engagement Opportunities With Attendee Intelligence
With experiential CRM platforms like Splash, you can gather insights on even the minutest segments like the most valuable attendees and other community members. Then, using attendee intelligence, you can later track, filter and sort your elite attendees to provide them with tailored engagement
opportunities suitable to their time and location.
Measure Business Impact With Real-time Event Data Integration
Event data fragments like attendee and registrant data should be synced with your CRM and marketing automation platforms in real-time. So what does an effectively integrated, automated platform look like?
Consistently tracks event registrations and check-ins
Syncs bi-directionally with CRMs and MAPs for easy collaboration between teams
Able to scan business cards/badges to import data in records in real-time
Can check new attendees on-site to ensure and update data collection records
Furthermore, how can you measure business impact with event data integration? Take a look!
Automated Automated data updates save labor hours monumentally and make event data readily available for future use
Data flows allow event marketers to craft personalized responses for email, direct messaging and push notifications
Captured data can help with lead generation, future registration campaigns, follow up emails and social media campaigns
Feedback data helps to troubleshoot queries