3.2.4 Improve User Experience
Whether it is an in-person, virtual or hybrid event always focus on user experience. If it is an in-person event then always choose an approachable venue with all the amenities included. If it is a virtual event then focus on the tools, software, and event platform so that multiple audiences would feel comfortable attending the event throughout. This is the best strategy for a successful virtual event.
3.2.5 Design the Session with Multiple Audiences in Mind
Now, this point is added keeping the hybrid event in mind. If you are planning for a hybrid event you must create event content that would interest both live and virtual audiences. Always have tools to drive event engagement for both types of attendees. Both the audiences should feel connected during the event. Hence, prepare the event plan accordingly.
3.3 Audience Engagement after Event
This is again a very important phase of successful event marketing. You must work on different types of attendee engagement post the event as well. We have mentioned here some of the popular post-event engagement methods. This will make the attendee feel more considered.
3.3.1 Send Appreciation Emails
Send a post event email including thank you to the attendee for attending the event. You can also include summary of the event they have attended. This summing up mail will help the attendee to recall the event points again. You can also put some information about your upcoming events in the same e-mail.
3.3.2 Get Feedback on the Event
Always get feedback from the attendees. This will help you to enhance the experience for the next time or you may get a surprising note of appreciation for your event. So feedback is always the best thing. It either helps you to improve or to know that you have done a good job.
3.3.3 Q&A Session
You can plan for a question and answer session post the event. This way you can also analyze how many of the attendees have concentrated throughout the session. This will also allow the attendees to clear their doubts, if any about the product or business.
4 Event Engagement Conclusion
Now we are clear why event engagement is important. We have covered almost all the points to help you understand how you can make your event engaging. But, the event engagement points are not limited to this. Professional guidance will cut your efforts and will set you on the right track for event marketing.
Now let’s move towards the frequently asked question to be answered.
Here we have included some of the crucial questions related to event audience engagement for the layman. Diverting attention towards event engagement while organizing the event is essential.
1 Why is event engagement important?
Keep the audiences engaged or connected before the event, during the event, and sometimes post the event is essential. Audience engagement allows you to understand your target audiences more precisely. It also helps the target audiences feel connected to the event and boosts their interest in the event.
2 How do you make an event engaging?
There are multiple methods and tricks to engage the event audiences. As we have already seen in the article, you can use social media platforms, email marketing, phone marketing, and live polls to keep the event audiences engaged.
3 How do I create an engaging online event?
Creating an engaging online event is the central part, and one must create good content for it. Work on the event content, and then marketing content must be the next vital part. Hence, to grab the attention of the target audiences having content that will catch the eyes of the audiences is essential.
4 How is event efficiency measured?
The event efficiency measurement is a vital part of event marketing. First, you need to decide the critical and relevant KPIs, and tracking these KPIs will help you understand the event efficiency. KPIs are the primary factor to be fixed before organizing the event. Having a clear event goal idea helps to decide the KPIs precisely.