Think From Your Stakeholder's Perspective
You can only tailor your marketing to suit your audience when you genuinely understand them. One easy way to build your communication would be to perform in-depth industry research on stakeholder worth, company, designation, expertise, interests and more to develop different personas. Then, talking to your personas and basing your event's agenda and marketing on their interests will help you address the most relevant touchpoints and trends.
Personalization Makes Your Audience Feel Treasured
You will be using social media, email marketing, landing page, event website, broadcast media, and more for marketing your event! If the list of your marketing mediums is long, then your audience will surely hear you, but what will compel them to click on the 'register' button? The answer is
personalized messaging! Analyze all kinds of media posts, emails or external communication you send out critically. It will work better if you personalize registration forms, event agenda's and networking sessions, keeping the recipient's viewpoint in mind. To break through the noise, you will have to exactly narrow down the outcome you want to draw from the recipient and formulate your content accordingly.
Focus on Various Attendee Touchpoints Throughout the Event Cycle
You should strive to achieve all-around engagement to create seamless attendee experiences throughout your event. For example, if it's an IT event, your attendees might want to know about cyber threats and cybersecurity. In addition, you can make your sessions, social media posts and emails about the most trending industry pain point so that your attendees feel compelled to register for your event. Think about the different ways your attendees or stakeholders may come in contact with your brand or event. Then, based on the multiple scenarios, you can think of numerous creative techniques to plan your event marketing.