In-Person Events

5 Travel Trends Event Organizers Must Know in 2022

Eventually Learning Team

“In both business and personal life, I’ve always found that travel inspires me more than anything else I do.” – Ivanka Trump.

Events are an integral segment of the travel and tourism industry. The two tend to go hand in hand with the nature of their relationship being interdependent. If you travel to another country, there is a high chance you will be asked at the border, “What’s the purpose of your trip to the country?” The most common answer to that question is you are visiting to attend an event!

Do you know the economic impact of events on tourism? If we consider Canada, Festival and Major Events Canada (FAME) released a report in 2019 saying that the 17 most significant events and festivals in Quebec raised a whopping $378 million in tourist spending!

Let’s take a closer look to understand the latest travel industry trends impacting events.

Travel Insurance and Benefits Will Permeate the Event Industry

Frequent business travelers or attendees might be interested in getting travel insurance to cut down on the worry of spending money on air tickets in times of uncertainty. In addition, various Fintech platforms in the market allow travelers to rebook flights without any extra charges in case of cancellations.

To amplify event attendance for in-person events at exotic destinations, organizers can partner with Fintech platforms that give flexible booking options to attendees. Even the ‘Buy Now Pay Later’ strategy can be incorporated for large-scale events to expand the audience base and encourage attendance from all sectors.

The Desire for Travel and Bleisure Is on the Rise

Bleisure travel is another one of the latest business travel trends. The pandemic triggered an economic downturn, due to which there was a rise in the percentage of savings. Federal Reserve Bank of Kansas City noted a drastic surge in savings from 7.2% in December 2019 to 33.7% in April 2020. So now, where do people plan on spending the money saved? The answer is Travel!

If you are familiar, netizens have recently coined a portmanteau term called ‘Bleisure’! It means business combined with leisure. In 2022, there is a good chance of attendees and business travelers digging into their savings to attend conferences. So, organizers can lay out exciting incentive plans with a strategic location and a splendid venue. In that case, eventgoers can attend the event to network for business while enjoying the expanse of the area for fun!

Workation Destinations for the Remote Generation

The travel industry is redefining its offerings to appeal to the remote or hybrid workforce. As the desire to meet prospects and peers increases, people have started building stays especially suited for working and vacation.

Event organizers can use the change to their advantage and invite attendees to a ‘Workation friendly’ venue where they can work, enjoy, network and stay. Attendees will surely love the offer as most of the workforce is trying to break free from the monotony of work from home or office to rejuvenate, refresh and reset!

Example: Coconat, based in Berlin, Germany, is famous for organizing Workation Retreats to connect communities, work and nature! It presents numerous working facilities and outdoor activities along with delicious food options. Moreover, the company schedules events and activities to call attendees from different places to converge for business and leisure.

Tech Upgrades in the Hospitality Sector Can Be a Catch

Travel industry trends have influenced the hospitality sector massively. The hospitality industry has succeeded in enthusing its guests by offering superior experiences with their stays using technology. Digital innovations like personal voice assistants in rooms, RFID bracelets for self-service, 5G connectivity, facial recognition and AI virtual agents have changed how we enter rooms and order room service.

Event organizers can use the tech upgrades at venues to their advantage! For example, you can give the esteemed keynotes superior suites and allot attendees and your staff a decent stay until the duration of the event. With this, organizers can ensure that the ‘Return to the In-person Event’ stays exciting at all stages – from check-in to check out.

Sustainable Tourism Is the Future

Sustainability involves taking active steps to be eco-friendly. As the effects of climate change are becoming more evident, a considerable population has started indulging in sustainable tourism. Event organizers must also focus on planning and organizing sustainable events to reduce their carbon footprint.

A green destination can be your ticket to increased ticket sales! You can collaborate with the venue and local travel groups to organize agile and nature-friendly activities for attendees. According to Verdict UK, the top sustainable destinations are:
  • Costa Rica
  • Slovenia
  • Norway
  • Finland
  • Maldives
  • New Zealand
  • Iceland
You can check out the above places for organizing an upcoming event!

Wrapping Up

Travel is an integral part of the lifecycle of events! Similarly, events also positively impact the economy, employment, and investment of the regions they happen in. To ensure you gain a good ROI from your events, you can align event plans with the latest travel trends that surfaced after the pandemic. Major trends like sustainable tourism, tech innovations in hospitality or Bleisure can be your USP for event registrations!

Frequently Asked Questions

What is event tourism?

Systematic planning, marketing and execution of events at a destination attract tourists and catalyze urban renewal. The phenomenon is known as event tourism.

What are the impacts of event tourism?

When you appropriately host an event, the following can be the impacts on a region:
  • Visitor economy expansion
  • Media exposure
  • Urban development through investments
  • Infrastructure upgrades
  • New partnerships

What are the latest travel trends based on consumer behavior?

Some general upcoming travel trends based on consumer behavior are:
  1. The need for organic or vegan food
  2. Sustainability
  3. Personalized services
  4. Digitalization in hospitality services
  5. Shift from International to Local
  6. Contactless payments
  7. Travel insurance

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