Planning & Promotion

Event Teams Are Falling Short, How Getting Robots On-board is Helping!

Eventually Learning Team

At the bottom, robotics is about us. It is the discipline of emulating our lives, of wondering how we work. -Rod Grupen


Science fiction has made its jump to reality….when the first Star Wars movie showcased receiving of holographic messages, little did everyone know far later in 2018, a bunch of research experts from Brigham Young University would actually realize the 3D Holograms concept. Thinking about it, from driverless cars, tablet devices, to voice translators, to…..humanoid robots….every ground-breaking technology that has transformed, more importantly, simplified our human lives – has done so, by being no longer just a figment of our imagination.

When exploring task planning & executing robotics in this light, in 1961 robots were employed as a maiden venture to unload components in the die-casting factory. Fast forwarding 20 years later, certain Japanese researchers perfected the bot designs to kick-start robotic production lines. This know-how then evolved later to machine automation, commercialization of agriculture, space exploration, development of drones, chatbots and more. Simply put, robots have been put to use for more than a decade to optimize industrial operations and substitute human presence for mundane tasks. They are a pleasant business operations reality!

In fact today, robot usage is quite common and is bringing surreal experiences to hotel guests, exhibits at trade shows…and cleaning methodologies at homes!

What Benefits Do Robots Bring to the Events Industry?

During and post the pandemic, the pressure on organizers to deliver exceptional event experiences increased manifold. The lack of demand and cash flow crunch caused event industry professionals to never-return back to events and meetings. A New England Livery Association study reported that the limousine, plus charter bus industry lost 90% of business owing to the pandemic. Also, the most recent report of the Bureau of Labor Statistics said that the hospitality sector has been down by 1.2 million workers since February 2020. This event staff and the labor shortage is slowly bringing machines, mainly Service Robots into the picture. These co-bots are experts at managing repetitive, heavy-lifting jobs, along with their human counterparts - with flawless precision. Other contemporary event staff hiring trends are -  choosing tech-savvy event professionals with niche functional expertise over generalists.

So why Robots? Well, Robots are easy to work with. They are programed much prior to event operations, navigation and security parameters. Robots can help with transporting event equipment, checking in attendees, distributing lunch coupons, taking in-event attendee photographs and streamlining event planning.

Interacting with robots may not be a common phenomenon for the most of us. But, employing robots at your event place can have other compounded benefits too! Robots can ease off the workload of your event staff, increase planning productivity and also boost attendee experience.

Your event will be talked of as ‘original’ and ‘innovation-leading’ with robot staff appointments, through rent or ownership. Even the consumer-robotics led attendee experience generation can be indeed an out-of-box event delivery that can put you straight under the media’s lenses and over and above the social media’s ‘what’s trending’ charts!

Why Hiring Robots For Your Next Event, Is the New Normal

Say Welcome to Hospitality Robots

Imagine being at a business event where robot bartenders and F&B stewards come to your table to serve you your favorite beverages and foods! In fact, today robotic arms are being employed to make pour-over coffee, including lattes and cappuccinos!!

Way back in 2013, at the Google I/O conference in May the ‘Makr Shakr’ Cocktail Maker Robot made its grand debut with its disruptive in-event put-up. The event audience could order their choice of drinks via an app and the massive robotic arms of Makr Shakr  would mix the perfect combinations of syrup, fruit mixers and alcohol. The app also had an in-built ‘rate the drink’ feature and offered to share the event photographs on social media platforms.

Continuing with the trend and more, in the present times, chatbots and hospitality robots are welcoming attendees to the event, via chatting with them - gathering key data for attendee analysis. Also, DJ robots are keeping the attendees grooving by mixing and dancing on the event networking floors.

Robots As Means of Infotainment And Much More!

It has been predicted that robot-staffed and AI-built events will reach a stage where the robots themselves will help audience reach the venue from the airport as also bring the audience from the hotels to the venue. The robots here and now are striking a conversation with the audience, and answering their technical questions! Today, robot’s like the LG’s bot in-built with Alexa voice
recognition software that can follow instructions on speaking to it, is busy giving out information, monitoring movements and recognizing people & greeting them individually – thus changing in-event experience dynamics. Hiring this robot is a must!

Events like the South by Southwest Interactive have already on-boarded holographic virtual presenters aka booth attendants for example ‘Jenny’ at their 2013 event. Her USP was that she could sense if anyone passed her by, she could speak to and gesture them, offer event information and coax the attendees to interact with the iPad kept in front of her!

Did you know Robots existing and functioning in human environment can also enable remote attendee interactions? For example, through Suitable technologies’ ‘Beam’ – the telepresence robot; and a docking station and a computer screen, attendees who are seated at their homes can attend business events and even navigate the event floor. Moreover, connecting to some robots like MantaroBots and Anybots, in case on-site attendance is not possible, can help the virtual event attendees move around the live event and interact with fellow participants.

MantaroBots use Apple or Android tablet devices that are mounted on a rolling base, the attendees can get live at the event using Skype or any other video conferencing portal and control the robot’s movements remotely.

The Anybots QB robot, with obstacle detection capabilities, is elevated 2.5 to 6.5 feet above the ground. The attendees can direct the robot with the help of the Anybots’ Web-based communications system. Another model by the same company known as Anybots - the Qx -  can allow global off-site attendees to visit trade show booths or alternatively go around the entire virtual show floor.

Attendees thus save on event travel costs and attend worldwide events at the click of a button by activating the robots at on-ground events.

All About Hiring Multi-purpose Drones

Drones were the primary robots to enter the event industry, and their aerial event video coverage was a huge success creator for event marketing professionals! Today drone co-workers are hovering at events to land on attendees with ordered beverages. How this works?

The event attendees can order their event brews via a smartphone-based app, when the event staff gets the order, the beverages are prepared, put a lid on, and put on a drone that is parachute-equipped. The drone tracks the attendee’s GPS coordinates and drops the parachute on reaching its final ‘attendee’ destination!

Humanoids, Drones, Chatbots And More at Events in 2022!

Today event companies are more forward thinking and ready to leverage the amazing marketing value plus incredible audience experience - that robots bring to B2B events.  With robotics technology by your side you can expect enhanced attendee interactions, personalizations and a 100% guarantee of building and growing your brand in 2022.

FAQs


What are the different types of Robots?

Some popular types of robots are Autonomous Mobile Robots, Automated Guided Vehicles, Articulated Robots, Humanoids, Co-bots, Hybrids and Fixed & Non-fixed Location Robots.

Name some robotics’ events that I can attend in 2022!

The top 2022 robotics events are – the International Conference on Research in Robotics And Automation Engineering at Munich, Germany; the virtual 5th International Conference on Service Robotics Technologies, the Singapore-held 2022 2nd International Conference on Robotics, Automation and Artificial Intelligence, the 7th International Conference on Control and Robotics Engineering event at Beijing, China; and the International Conference on Intelligent Robots and Systems which will be hosted at Kyoto, in Japan.

Can I rent or hire a robot for my Event?

Yes, you can rent and hire a robot for your event or exhibition. Robots can be utilized at events for F&B deliveries, disinfection and establishing attendee telepresence, thus maximizing the event impact and reach.

Related Reads

If your target is to achieve an 80-90% satisfaction rate, then with effective webinar promotion tactics and marketing, you can achieve the desired results and exposure. Follow these seven fundamental webinar promotion tactics to nail your next webinar in the post-pandemic era.

Eventually Learning Team
Planning & Promotion

Event success is dependent on how the audience perceives the event. Engaging the audience at virtual events with innovative strategies can win you big ROIs. Learn More!

Eventually Learning Team
Event Experience

Event budgets and allocations always cause a lot of distress amongst organizers. Here are some budgeting alternatives you can try out to save your dollars.

Eventually Learning Team
Event Management

According to the latest statistics, 87% of marketers use email marketing to disseminate their content. As an event marketer or a business owner, if you are looking forward to inviting attendees to your events, the biggest challenge is framing an effective message which gets through to your audience. Read the article to know the four proven and effective event invitation email strategies to lure attendees.

Eventually Learning Team
Planning & Promotion

Creative event marketing ideas help to attract the crowd. Choose a better event promotion strategy to enhance the event experience for the audience.

Eventually Learning Team
Event Marketing

Learn how to evaluate your event marketing ROI and attributes in various parameters. The best guide to make your event stand out featuring event marketing ROI, attribution models, surveys and fruitful tactics.

Eventually Learning Team
Event Marketing