“Surveys show that surveys never lie.” - Natalie Angier
Organizing an event is like a complex process and its framework of innumerable interconnected tasks warrant ample time, skilled workforce and relevant resources. All events start with the objective of attaining pre-defined event goals and a substantial effort goes into making sure that those are achieved. Once the event is over, it’s essential to know what went in your favor and what didn’t! Some aspects of your event see more success than others, especially from the perspectives of event stakeholders like attendees and sponsors.
However, a defined pathway for exchanging stakeholder feedback is required to gain this insight and conducting event surveys helps organizers do just that! In addition, the feedback gathered through these surveys acts as a performance-enhancer, helps organizers identify any fault lines; and in effectively structuring future events.
Who’s Your Survey Audience?
Now that you have decided to conduct an event survey after your event, who will it be for?
Well, the event management space caters to a variety of stakeholders, that the organizers need to identify before conducting surveys:
The most significant and influential stakeholders in the events ecosystem – the attendees’ feedback is precious for event organizers. Their response, based on the kind of event experience they’ve had, can benefit and, at the same time, be detrimental to your event's future editions!
Sponsors play a crucial role at any event. For organizers, a sponsor’s support during the event doubles the event's impact on attendees. Therefore, asking event sponsors about their experiences and working towards improving them should be a high-ranking priority!
Another significant and indispensable element of your event is the speakers
. Their expertise acts as the magnetic pull to reel in event attendees from across the globe. Speaker feedback is valued immensely by event organizers. Subsequently, organizers can work towards enhancing the speaker experience at future events.