“Questioning is the ability to organize our thinking around what we don’t know.”
Gripping Q&A sessions have always been a big hit at in-person business events. A live, probing question and answer round is something that the attendees eagerly look forward to - to mine new ideas, leverage productive business debates and gather the latest industry knowledge. Over and above static FAQs on event website pages, event planners have been using in-event attendee engagement tactics like Q&A breaks, live polling and gamification to harness more active audience participations and feedback. These also enable the attendees to pick their top industry figureheads’ brains to stay relevant in the competitive business context.
But with COVID-19 metamorphosing the on-ground events to virtual
software platforms, the audience, these days, are witnessing more of multi-speaker Zoom, Google Meet live-streams and pre-recorded session views instead of face-to-face interactions. With their webcams and microphones turned off most of the time, the in-lockdown attendees have in fact assumed special importance to online polling, live chats, virtual networking lounges, on-demand content - more than ever!!
In consequence, it is pivotal to re-design Q&A session segments in the online event ecosystem, to optimize audience experiences. Here’s our take on perfecting the virtual Q&A session deliveries!
Use Technology to Shake-up Q&As
The traditional mic and camera system for fielding questions is obsolete. Get a toolbox instead, one that permits your audience to submit their queries using mobile devices, with a unique system called ‘Clickers’. As an alternative, you can also employ solutions like Mentimeter’s live Q&A feature to manage questions from a larger set of audiences, through smartphones.
A Swift Polling account is another quick and user-friendly way you can bring to life your virtual event Q&As. Here event participants can shoot their questions or answer them as well via SMS or through the website. It also has an upvoting feature wherein speakers can prioritize questions based on audience interests. For example, let us suppose five questions were asked by eight attendees on a particular industry topic, if four people upvote the same query, then it is considered an important topic for discussion.
The best live Q&A platform can be chosen depending on your audience size and budgets. Zoom Webinar is a good product for long form panel discussions and Q&As. You can also bank on Newny to crowdsource questions from all your event streaming platforms to a single terminal, that you can share with your Q&A stream.