“Creativity is contagious, pass it on.” – Albert Einstein
From multinationals to various small businesses, all have pivoted to virtual events to spread their services, knowledge and brand name. Although most of us were used to the in-person experience before the pandemic, we now prefer a virtual component for all activities. Similarly, for events, organizers have pivoted to a virtual model because of the numerous benefits it offers. Let’s take a look!
The World Is Your Limit
What does an organizer desire the most? The answer is simple – event registrations! An event marketer's main objective and source of revenue are gathering the maximum number of registrations. In a virtual event, you have the advantage to go global and target attendees beyond the most unthinkable borders. It also means that even local events and businesses have the opportunity to rock the world!
According to
Allied Market Research, the virtual event industry will reach $2.3 trillion by 2026.
Network Beyond the Borders with Like-minded People
If your worry as an attendee is that you won't be able to network efficiently with people, you are mistaken! Even in virtual events, the opportunities to interact with like-minded people are immense. As a global audience is present, you can approach audiences from demographics you've never thought about. It could be a profitable business opportunity for you! You can also re-watch the recorded sessions later to check out the names of people you've interacted with.
According to
The Social Media Hat statistics, the second primary reason for attending virtual events for attendees is networking.