Event Marketing

7 Event Marketing Ideas That Attract a Sell-Out Crowd

Eventually Learning Team

16 August 2021

Read time 6 min 27 sec

Getting the best event marketing ideas is the best of both worlds. The crowd is the soul of all B2B events. Many B2B event organizers work hard to convert the target crowd into their event attendees. The more attendees you attract, the more successful your event will be.

If you have tried all the event marketing tactics to attract a sell-out crowd and still did not succeed, you need a better event promotion strategy. Here are some of the best event marketing ideas to transform your event success to the next level. We will discuss event marketing ideas to attract attendees to an event. These ideas are creative, proven, and used by many of the best event organizers across the globe.

Before that, let's have a quick look at building an intelligent event marketing plan. This marketing plan would direct you to choose the right approach to event promotion.

1 How to Create an Event Marketing Plan?

Having a precise event marketing plan is the first step towards successful event marketing. Set calculated event goal; this may be the target count for event attendees. Choose practical event marketing ideas to attract a sell-out crowd. Further, promote your event on the right marketing platforms. Create engaging event marketing content.

Do some brainstorming to develop ideas to increase event attendance. Look for a better event management platform and a good event speaker. Above all, get an event partnership for promotion. The expert event marketing advice will guide you to walk on a better route to event success. Expert advice helps the layman to understand the flow of event marketing and reduces their innocent efforts.

Here we have come with some popular event marketing ideas to boost the attendee count for your event. These seven best event marketing ideas will help you to attract attendees to your event.

2 Best Event Marketing Ideas of 2021

The world is changing, and so we should. Here are the trending event marketing ideas for 2021 to attract the target audiences across the globe for your upcoming events.

2.1 Elevate Event Registration Website

An event registration website is a powerful tool you have to engage your target audience across the globe. Suppose any of the factors of the website not tested, the chance of bouncing rate increase. Website page bounce would be damaging for your event. Ensure the event website is well optimized and functions as a friendly gateway for visitors to convert into event attendees.

Experts must check all the technical factors of the website because visitors may judge you through it. So make sure each technicality, such as usability testing, user interface, heat mapping, and web analytics, are well maintained.

2.2 Create Exciting Video

Creating an exciting video is the best event marketing idea. Many video creation ideas are trending in the market. You can create a promotional video that includes the event information in detail. It can also be consist of some glimpses or moments of your previous events, increasing the viewer's interest in your upcoming event. Adding the last event's moments helps the audience’s assurance that the event would be a quality event and they can attend it.

Next, you can create a storytelling video about the earlier attendees. These videos will help the visitors know the previous attendees' event feedback. Adding the last feedback builds trust and increases the chances of getting more attendees for the event.

Make a creative video with infographics to generate viewer's curiosity. Adding some exciting graphics will attract many people's eyes and increase the visitors' count for your event marketing video. View count helps the event marketing video to get famous, resulting in getting more views.

2.3 Add-in QR Codes

QR code is the new way to reach business information with a single scan. Many event organizers are developing their QR codes. You can also put in place this new trend of switching from click to scan. QR codes would be helpful in virtual B2B events where attendees can easily access the event information. Using QR codes is the contribution of yours towards the paperless world. People who like to keep the information handy to themselves will appreciate this initiative.

2.4 Tool AR Technology to Events

The use of technology is the next wise move to attract technology lovers to your event. AR (Augmented Reality) based events fascinate people and help them to experience the business product. The other use of AR in an event is to create an immersive game for attendees. AR technology would make the event more interactive with most attendee's involvement.

2.5 Early Bird Concession

Early-bird concession is the most popular tactic for event marketing. It is a proven strategy, and many event organizers go for it. You can plan different early bird strategies like giving discounts on actual ticket prices or giving some branded gifts. Discounts and gifts will increase the visitor's curiosity towards the event. But besides this, you can also give shareable promotional content to the crowd. This way, many sharing will increase the event awareness and possible event attendee count as well.

2.6 Use Social Media Influencer Marketing

Social media influencers are again the following popular event marketing method. Look for social media influencers with a higher count of followers and grab them to promote your event. This event marketing idea works, and many of the event organizers are implementing this practice now. It is another kind of paid promotion for your event. But this is a proven event marketing idea to increase event attendance.

2.7 Host a Free Webinar

A free webinar is a proven audience-engaging tactic for many businesses. People across the globe love to attend free webinars. It is the time when you have to convince the target audience about the event and its importance. If you skillfully used this tool for event marketing, you can get 40% of your attendees from here. For this, you must hire a skillful & knowledgeable speaker. The speaker can handle the free webinar audiences and convert them into your attendees. A free webinar is the best event marketing strategy. People take out their time for free webinars as they feel that they get some new information to learn that too in free. Hence organizing the free webinars is again the best approach to event promotion.

3 Event Marketing Ideas Conclusion

We have seen many event marketing ideas that will enhance the crowd's response to your event. We want to recommend that you put in place these creative and trending event marketing methods. Above all, we would like to tell you to get expert service for event marketing is the best idea to reduce your innocent efforts.

Now next, let's have a look at some vital FAQs for event marketing.

4 Frequently Asked Questions

We have picked some popular questions here to get you the answers.

4.1 Why is event marketing important?

It is necessary to promote your event to have a successful event. Spreading awareness about the event will increase the possibility of more attendees for the event. Hence event marketing is an essential thing if you are planning an event to promote your business.

4.2 What are some excellent event marketing ideas?

Event marketing ideas are changing day by day. Technology and new marketing trends are the latest methods used for event marketing. Trying out different creative event marketing ideas is the best way to attract a sell-out crowd.

4.3 When should you start event marketing?

Promoting the event before 90-180 days is the best recommended time by event marketing service providers. The most important thing here is that all your promotional content must be ready before the decided promotional start days. Expert event marketing advice will keep you on the right track in event promotion.

4.4 How effective is event marketing?

Well, the answer to this question is what type of event marketing strategy you are using. Detail analysis of event goals and using the right event marketing ideas will be effective for the event's success.