1.2 Transcribe Finest Talks
Podcasts and audios are the latest trends in the marketing industry. Convert the audio recordings from the event into a podcast or important small audio. The high-quality recording of the speakers and panels would play a significant role in repurposing event content and creating the podcast out of it.
1.3 Create Infographics
With due permission of the speaker at the event, create an infographic of the best content shared by the speakers. The presentation, speech, and interaction with other panels and participants can have great content that can be used or be converted into a visually appealing, shareable, and digital format. You can include the quotes, images, and easy-to-understand charts into the infographics.
1.4 Create Blog Post
Create a hashtag for your event. Encourage audiences to use the hashtag to post their questions, queries, and feedback or suggestions about the event. Then, pick some good ideas out of those responses to write blogs and LinkedIn articles to increase the life of event content further. It also keeps you connected with the audiences after the events.
1.5 Recreate the Event
Working with the big moments from the event recording, you can create the best event clips or slide shows for your audiences. It is the best way to repurpose event content. Post these moments and discussions on platforms like YouTube, social media pages, and website pages to grab the attention of the target audiences. This recreation of the event will help the attendees experience the event again with their favorite moments.
1.6 Practice It as Gated Content
Good speakers and successful events always have good content. Offer full-length or selective range in videos or blogs to the event attendees on their email addresses. Afterward, you can also ask to deliver similar content from your other events to the attendees in the future. This strategy of gated content would allow you to keep connected and communicate with your target audiences through your brand. It helps you to be present at the back of the mind of the target audience.