How Cryptocurrency Can Find Its Place in Event Planning, Execution and Marketing
Cryptocurrency is intertwined with metaverse since long and hence there is now an increasing probability that, event audience will want to plug-in from the comfort of their homes, over attend in-person, face-to-face events. Also, the younger generation and Gen Z millennials are more intent on the bigger scale adoption of these digital monies. Other cryptocurrency fuelled implementations in the event industry would be:
Adding Cryptocurrency As A Payment Method, During Event Ticket Sales
Many companies around the globe are encouraging cryptocurrency payments enabled by the blockchain
technology. With PayPal, if you have sufficient cryptocurrency in your PayPal wallet, you can select the Checkout with Crypto option and make payment with Bitcoin, Ethereum, Litecoin (LTC), or Bitcoin Cash (BCH). Even coffee shop retailer giant Starbucks has made a deal with 3rd party payment app Bakkt, to facilitate payments for your morning cuppa of coffee to Starbucks using bitcoins.
In the same way and mode, event professionals can now look forward to adding cryptocurrency as a safe payment option to sell out their event tickets using event tech platforms.
Also, given the volatility in cryptocurrency, attendees are well-aware that event ticket costs may fluctuate if not bought there and then. This FOMO creation is good for the event business. For example, with cryptocurrency, an event that was costing $5,000 dollars last month may cost $10,000 dollars this month!
A Form of Personalization
If there is another trends that’s as actively doing the rounds as Cyrptocurriences - it is Personalization!
Crypto acceptance is a form of giving event audience a tailored choice. Cryptocurrency transactions will see growth as event organizers will provide event attendees crypto options for hotel transactions, buying on-site food and beverages at events and more.
Also, the cryptocurrency events and crypto conferences that were earlier full of coders and cyberpunks will see more of influencers and companies who are yet to use Bitcoin, as well as politically-inclined audience demographics, as crypto establishes its foothold.
There Will Be a Boom in Cryptocurrency Events
Some types of events and conferences have been speedy acceptors of the Cryptocurrency tools the likes of pharma events, large technology conferences and transaction-based trade shows.
Infact, the crypto companies are striving day by day to build and promote more simple and user-friendly crypto market operations. With the varied types of crypto currencies already doing the rounds and with the professionals eager in novel investment opportunities, the crypto-based events have found a new segment of interested audience.
A host of cryptocurrency events have been launched in 2022 and will continue to do so in the future, as crypto traders will seek expert advice for better decision making.