Event Sponsorship can get your brand enhanced exposure. It sure helps in cutting through the competition! Enhanced visibility at corporate events and conferences for your brand ensures increased awareness and recall value along with high-intent data collection, lead generation and indirect or direct conversions. Event sponsors invest their finances and partner with event organizers for multiple benefits out of which the top-most advantage is receiving attendee data.
As an event sponsor, finding the right event and being approached by the right event organizer is the real value-for-money. But can you just sit and expect the event organizers to send you sponsorship proposals? You will definitely get some, but will they be of the quality you are expecting? You must take things in your hand and start actively portraying yourself as a potential event sponsor so that you can get to sponsor specific industry events.
Show Them What You Do
Start by displaying your virtues online! Your social media channels are very well-scanned by event organizers before they approach you. Make sure that you give them the right amount and quality of content to consume. You can start by strategizing your social media content. While doing so, map out content that is specific to your niche.
Big Data LDN, one of the top-most searched event online for Data and relevant sectors has a huge annual footfall. The event’s diamond sponsors for 2022 – Databricks and Snowflake have a very unique social media strategy. Wonder how Big Data LDN reached out to these sponsors
The event organizers definitely sifted through Snowflake’s embellished social media where the sponsors have mentioned their data partners’ recent achievements in the field of Big Data and how their organization is inclined towards creating a positive workforce. Partnering with Databricks and their subsequent victories in the industry definitely unlocks potential for event organizers as the attendees register after glancing at the sponsor’s logo!