“It’s going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.” - Colin Angle
Artificial intelligence has made enormous strides in the past few years. AI has influenced processes across various industries and made complex tasks simple to execute. The Events industry is no exception to this, as usage of AI in events’ management and operations has proved to be an efficient player! Event organizers have had their work cut short because of AI integration, saving time and resources. This article looks at how AI can be integrated throughout events in varying capacities to aid smooth event operations.
Automating Recommendations!
Event organizers have a lot of boxes to tick when it comes to event planning, the likes of venue selection, vendors handpicking, and connecting with other important stakeholders. Introducing AI in this space can make an event organizer's job more efficient by matching up with relevant stakeholders and suitable vendors based on the event’s location - through AI-powered algorithms. AI in events also assists attendees in having seamless and immersive experiences through its matchmaking features. This feature analyzes the personal attendee profiles, interests, and goals to specifically craft relevant recommendations for attendees, saving time and allowing them to make more informed decisions!
Improvise Event Security
For Event organizers, safety and security are paramount! AI is gradually playing an instrumental role in improving security at events. Avenues like biometric registration and facial recognition technologies enhance accuracy and reduce human intervention. Another significant AI-powered security system is video surveillance. Attendees can be scanned and verified, while their movements can be tracked throughout the event through video surveillance. It also results in allocating less event staffing, due to the AI automated systems already being in place.
AI for Marketing Strategies!
Wondering how AI can influence your event marketing campaigns? AI can help lure in ideal attendees for an event when integrated with an event’s marketing strategy. Organizers can use big data to great effect through digital marketing efforts directed toward potential attendees. Attendee communication, targeted advertisements and messaging can be personalized easily. Just try AI for marketing! You can use AI-driven software technologies or AI tools for marketing that are readily available for incorporation. Bank on big data for event marketing success!
AI driving Engagement!
AI can be used to scale up event engagement substantially! AI-powered Chatbots are a very effective and low-cost solution for driving up engagement at any event. They can be developed quickly and are easy-to-use! These chatbots can be trained to serve specific purposes like engaging with attendees; this can be by providing useful, educational information on-demand or by answering questions that attendees may have!