1.3 Attendees Cannot Be Engaged As Efficiently As in a Live Event
When hosting a hybrid event, as an organizer, have you ever questioned the efficiency of virtual events? Well, it’s only natural if you have asked this question.
Let’s bust this myth about hybrid events.
For the past year, engaging an audience has been a challenge for almost every industry. In some virtual events or live streams, engaging the audience, or in some extreme cases, keeping them logged in until the end of the event has been a difficult task. In addition, in the new era of virtual event production and management, organizers find it challenging to battle what we now call “Zoom Fatigue,"""" or boredom, in virtual events.
Fortunately, this problem can be tackled effectively. As an experienced event marketer, you should make the best professional choices. Finding the right equipment, leveraging tools efficiently and analyzing what interests your audience are all extremely important. If these tasks are not performed diligently, audience engagement cannot arise in any event.
In hybrid events, engaging in-person and virtual audiences can be a tough nut to crack. Still, with the multitude of virtual tools like Q&A, polls, live chat, debates, networking opportunities, live chat options and other gamification techniques, the audience can be efficiently engaged in hybrid conferences and events.
1.4 Attendees Will Not Come to the In-person Event if it is Available Online
Due to the pandemic, maximum interactions, activities and communication have shifted online. Therefore, uncertainty in these situations has been a boon and a peril - a boon because we have learned to be flexible in all aspects of life and peril because we have lost the human touch.
A human is a social animal, and we thrive on interactions and experiences. Even though our audiences have become comfortable virtually, given the option of attending the event in person, a considerable percentage of your audience would choose to show up for your in-person event. The attendees would prefer to experience the whole phenomenon in person.
Therefore, we know that “Attendees will not attend the in-person event if the virtual option is available"""" is one of the biggest misconceptions about hybrid events. The biggest advantages you have in a hybrid event are that people close by can physically attend the event. Your global audience will not miss the event because they can attend it virtually.
2.Truths about Hybrid Events
Like there are multiple misconceptions about hybrid events, there are certain truths to them, too. Let’s dive into the topic right away in order to understand the factual aspects of hybrid events.
2.1 Events Will Never Be the Same As Before
If there is anything we have learned from the past few months, we must not rely on or get comfortable in certain surroundings or situations. Times are frequently changing, and uncertain situations can arise anytime. Therefore, for B2B and B2C businesses and events, risk management is the need of the hour.
As an event marketer, you must be prepared for all scenarios. Even in-person events can get canceled at any point in time, and the same can happen with hybrid events. Therefore, you must always be ready with a backup plan for hosting your event virtually.
Risk management also involves:
- Following all health and safety guidelines
- Ensuring hygiene at your venue
- Arranging medical help if required
These possibilities should be on your agenda to address as an event planner.
2.2 Professional Hybrid Events are Complex to Produce
As much as we want to include this as a misconception, it’s true. From planning to producing and delivering, all aspects of hybrid events are complex and challenging.
We all know that carrying out an in-person event requires a lot of professional planning, budgeting, promoting and execution. The same is the case for hybrid events. As an event marketer, you have to plan a hybrid event, keeping in mind that the in-person and the virtual factors are synched together.
To minimize errors in technicalities, execution, production, etc., you can partner with a professional event management company and strategize the whole event together. We are not trying to shoo you away from hybrid events. In fact, holding a hybrid event will leave a positive, long-lasting effect on your event attendees and speakers.
You can tackle risks by engaging a professional technology provider and executing dry runs of the whole event before the final day. In addition, rehearsing your strategies right from start to finish and discussing these challenges with your entire team will also help. By sticking to these dos and don’ts, you can successfully host a hybrid event.