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The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three founding members of NYI, clients will also have access to those households served by Fios, DIRECTV, Dish, RCN, Service Electric, and Blue Ridge. By utilizing Audience One, NYIs robust advertising technology platform, marketers will have the ability to strategically reach television and digital audiences in the NY DMA through linear, TV addressable, IP addressable, VOD and OTT. Campaigns are executed on the top 85 hit cable networks, including exclusive opportunities on the top rated local news networks, News 12 and Spectrum News NY1.
13-14 June 2023
Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization
Event Ended
USA
Free
Washington, D.C.
27-28 September 2023
Our industry is grappling with a wide range of issues. Whether they’re specific to the media business (from streaming bundles, to data acquisition and measurement, to next-gen programming), or part of the bigger economic picture (sustainability, DEI,
Paid
New York City