About
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Measurement & Data Conference
13
Jun
-
14
Jun
2023
When
Washington, D.C.
USA
Where

Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content? Measurement and data is undergoing fundamental change. Join us for Cynopsis’ two-day Measurement & Data Conference, where we will dive deeper into critical topics with the leaders spearheading this revolution and address the questions that really matter to you and your business through in-depth discussion and high-level networking.

Why Attend

Measurement & Data Conference

Discuss the current trends in data and measurement to ensure success.

Grow

Gather insights into elements of media measurement, advanced audience segmentation, the science behind reach and frequency strategies and many more,

Experience

Participate in interactive sessions and dicussions by experts to understand the emergence of predictive analytics for reach and frequency planning.

Be inspired

Listen to key industry leaders and experts to explore advanced audience targeting and get an overview of the fundamentals of media measurement in 2023.

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Delivered to 100,000 subscribers by 5:30am daily, Cynopsis is first to report industry news essential for executives in the digital, television, sports TV, agency and media businesses; while delivering advertising partners messaging direct to key decision makers. An industry favorite for over 20 years, Cynopsis provides free, daily content covering the digital and traditional media landscape from television programming and distribution to multi-platform advertising and emerging media platforms. Because of its qualified and engaged executive audience, companies and candidates rely on Cynopsis to make the connections needed to develop businesses and careers.

13 - 14 Jun 2023
In-Person

Speakers and Delegates
Industry Experts and Thought Leaders

Sean Cunningham
President & CEO
Mike Dean
Managing Director
Carol Hinnant
Chief Revenue Officer
Jim Spaeth
Partner
Krista Panoff
SVP, Global Enterprise Development
Mark Truss
Chief Research Officer
Jason Manningham
Chief Executive Officer
Anthony Iaffaldano
VP, Sales Marketing & Insights
Anthony Katsur
Chief Executive Officer
Jonathan Stringfield
VP, Global Business Research & Marketing
Jon Marks
Chief Research Officer (CRO) - Scripps National Networks
Morris Martin
Chief Intelligence Officer

Sponsors and Exhibitors
Brand, Media and Promotional Partners

Comscore, Inc.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms.

PREMION

Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers.

Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers.

iSpot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

New York Interconnect

The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In

The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three fou

Virtual Advisory Board (VAB)

The VAB community was created to connect top talented senior professionals from around the globe and help them engage with CEOs/Chairmen of different industries and sectors to address the latter's business challenges. Our community value proposition

The VAB community was created to connect top talented senior professionals from around the globe and help them engage with CEOs/Chairmen of different industries and sectors to address the latter's business challenges. Our community value proposition is to provide a personalised and exclusive boutiqu

Spectrum

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a fu

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and busin

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