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Cindy Chastain holds a pivotal role as the Head of Experience Design for the Mastercard Foundry and serves as the Executive sponsor of the Customer Experience & Design Guild. In this capacity, she bears the responsibility of driving excellence in design practices, establishing professional standards for a global community, and fostering learning opportunities throughout the organization. Her mission is to cultivate a culture and community that supports and elevates all guild members, spanning various design disciplines from experience strategy and research to product experience design, content design, visual design, and design operations.Cindy's impact extends beyond standards and learning; she collaborates closely with product teams in the development of new products, ensuring that every decision is rooted in actionable insights and that the resulting user experience delivers genuine value to end-customers. Her dedication to advancing design practices and enhancing the customer experience is a cornerstone of her leadership, enriching both the Mastercard Foundry and its global community.
Talks About #innovation #culturechange #productdesign #userexperience #customerexperience
Preferred Locations #Northamerica