Visit California

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs ” in partnership with the state's travel industry ” that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California s fourth-largest employer among industries with an export component.For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.