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The Institute for Marketing and Customer Insight is one of the leading institutions in marketing and consumer research in Europe. Under the direction of Prof. Dr. Johanna Gollnhofer, Prof. Dr. Sven Reinecke, and Prof. Dr. Dr. h.c.
25-25 January 2023
Despite companies’ general excitement about Artificial Intelligence (AI), AI’s potential is currently not fully exploited – particularly when it comes to broad market penetration combined with business success. This also holds true for healthcare, wh
Event Ended
Virtual
Free