Horowitz Research

Since 1985, Horowitz Research has been a leading provider of primary consumer research for all types of industries, with a focus on how and what consumers say, think, and do when it comes to media, messaging, branding, and advertising on TV, the Internet, on alternative platforms, or on mobile devices. We are well-known for our pioneering work among urban, multicultural, and Hispanic consumers. Long before Censuses 2000 and 2010, we understood that America’s urban, multicultural and Hispanic consumers would be key target audiences for media brands and their advertisers. In 1992 we established our multicultural division, Surveys Unlimited, and have been providing consulting and research services about Hispanic, Black, Asian, and International consumers ever since.