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Sherrill Kaplan, serving as the Chief Digital Officer (CDO) at Planet Fitness, is a key driver of the brand's digital transformation and innovation. In her role, Sherrill leads strategic initiatives to enhance the digital experience for Planet Fitness members. With a focus on leveraging technology to connect and engage with users, she plays a pivotal role in shaping the digital landscape of the fitness industry. Sherrill's expertise in digital strategy aligns with Planet Fitness' commitment to providing accessible and engaging fitness solutions. Her role as CDO reflects her dedication to advancing the brand's digital presence and fostering a tech-forward fitness community.
Talks About #marketing #crm #loyaltymarketing #marketingstrategy #digitalmarketing #management #strategicpartnerships #directmarketing #emailmarketing #analytics #businessdevelopment #relationshipmarketing #marketingcommunications #strategicplanning #multi-channelmarketing #onl
Preferred Locations #NorthAmerica
Thank you for joining us at the 4th Annual Connected Health & Fitness Summit! What a fantastic two days of networking, community building and insights sharing.
