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Samantha Brightling is a strategic marketing leader and customer experience advocate, currently serving as the Director & Head of Marketing, Customer Journey Management at Scotiabank. With a passion for creating seamless and customer-centric journeys, Samantha plays a pivotal role in shaping Scotiabank's marketing strategies, ensuring a personalized and engaging experience for customers.
Talks About #marketing #businessmarketing #strategy
Preferred Locations #NorthAmerica