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Peter capitalizes on more than 20 years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Finding a better, faster way to help B2B sales teams beat quota drives just about every topic, company, rep, and channel partner he engages. Prior to joining Forrester in the Sales Enablement Strategy (SES) service, Peter was a VP and research group director for the Aberdeen Group, where he founded and served as principal analyst for the sales effectiveness practice. Here, he covered the technology, service, and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. He also managed researchers in marketing, customer success, field service, and human capital management disciplines. Previous roles for Peter include: VP, business development at MarketOne International, a global provider of lead lifecycle management services to technology sales and marketing executives; VP global sales operations for Monster Worldwide's TMP advertising and communications division; and a long-time stint with advertising firm JWG Associates. Since 2020, Peter has served on the board of directors of the Sales Enablement Society, the largest and only nonprofit organization dedicated to the sales enablement profession.
Talks About #salesenablement #revenueenablement #management #productivityoptimization
Preferred Locations #NorthAmerica