Matt Anderson

Chief Strategy Officer (CSO)

With a formidable 17-year tenure in e-commerce and retail omnichannel marketing, this professional has carved an indelible mark in the industry. Currently steering Optimizon's mission to become Europe's premier 'one-stop shop' for data-led e-commerce consultancy, they bring a wealth of experience in food, health, beauty, and pets markets. Notably, their recent success involves the triumphant exit of Marketplace AMP in September 2023.

A seasoned expert in driving consumers to discover, adore, and purchase a brand's products across diverse online platforms, their client roster includes industry giants such as Durex, Mars Petcare, Eat Natural, and more. The professional's extensive track record encompasses collaborations with renowned brands like Brabantia, SIGG, Starbucks, and Dyson, showcasing a history of impactful partnerships. With a keen focus on data-led strategies and a comprehensive understanding of the digital shelf, this industry luminary invites potential collaborators to explore the transformative world of e-commerce through their proven expertise. Could your brand be the next success story in their illustrious portfolio? Get in touch to uncover the power of data-driven e-commerce firsthand.

Talks About
#ocado #amazon #adspend #ecommerce

Preferred Locations
#Europe