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Mary Purk serves as the Executive Director of AI at Wharton, overseeing the academic research center dedicated to advancing cutting-edge AI, GenAI, and ML methods with a focus on human impact. In this role, she plays a pivotal role in connecting students, academics, and professionals across diverse industries through Wharton's experiential learning programs. Mary brings over 20 years of experience in analytics, consulting, and business development, with a strong background in retail and consumer packaged goods. Her expertise lies in the rigorous analysis of complex data and the application of structural AI/ML models to large datasets, particularly in areas such as pricing, promotion, and product attributes that influence sales response. Mary's key areas of focus include loyalty and CRM programs, category management, merchandising, customer experience, A/B testing, and segmentation analyses.
Talks About #BusinessAnalytics #BusinessTechnology #Marketing
Preferred Locations #NorthAmerica